Asking Price: $2,740,000 + Inventory

This business is not SBA eligible. The low multiple on this longstanding business is to attract cash buyers.

This business sells a high-converting continuity product in the tactical/survival niche. Most revenue comes through affiliates who drive traffic to long-form landing pages. Year-to-date, the average CPA is $23.46, while the average customer lifetime value is approximately $97. These numbers have supported consistent seven-figure earnings over several years.

While trailing revenue has moderated from its 2024 peak, trailing 12-month earnings have improved, and net margins have almost doubled. This growth reflects a deliberate shift toward profitability and higher-quality customer cohorts over top-line growth.

With this business, a driven buyer acquires strong cash flows based on recurring subscriptions, a loyal network of affiliates, and the opportunity to pursue multiple untapped growth channels. A meaningful portion of future earnings has already been built. A new owner will have the margins and buffer to focus on strategy and launch new initiatives.

The 225,000-plus email list remains underutilized. The business has never engaged in any paid advertising or social media. Since all revenue comes through its affiliate network, actions such as attending industry conferences, recruiting additional affiliates, and strengthening existing relationships could all pay dividends. New products and higher-level membership tiers could increase LTV. The core direct-response infrastructure could also extend to adjacent markets like health, wellness, or financial publishing.

The sellers have been largely absentee, working a combined 3–5 hours per week while a full-time General Manager and established team handle operations independently. They are seeking to redeploy capital to other ventures. The team is expected to remain.

An ideal buyer grasps the direct response model and affiliate marketing, and understands that this is not a traditional ecommerce brand.