Asking Price: $2,460,000

This two-brand business sells products and subscriptions in the prepper/survival/tactical niche. One of the brands sells long-term food storage kits, and the other sells knives, tactical gear, and access to premium content.

These are two proven brands that complement each other well, with a history of strong earnings. Together, they boast gross profit margins of over 80%. Revenue has trended downward as the team has focused on profitability rather than growth.

These two brands offer the right buyer a unique opportunity: to acquire an experienced, motivated team with stable cash flows at a low multiple and scale operations however they see fit. Passion about the prepper/survival/tactical niche is a plus, as well as some knowledge of direct response marketing and continuity products, but these are not required. The existing team, led by a long-term general manager, runs day-to-day operations. A new owner will have time and space to think strategically and test ways to grow revenue.

For the food kit business, Meta ad spend has been modest. A full-time focus could be a huge growth lever. Most of its products are positioned as the premium option in the market, so launching a low-cost product line could help compete directly with lower-priced competitors. Investing in R&D for adjacent survival products, such as water storage and emergency power solutions, could increase AOV and attract a larger market. For the subscription business, a new owner could build out premium subscription tiers and grow the pool of affiliates that promote the products. Options abound, and a creative owner will find many more.

The sellers own a portfolio of ecommerce brands and seek to simplify it, recycling capital into their larger businesses to fuel growth.

Be aware that the food kit brand will require warehouse space to kit and distribute products properly. The existing team can help with the transition.