Blue-Collar Print-On-Demand Business | 30% Repeat Buyers | USA Supply Chain | Low Competition
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REVENUE
$2,584,267
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INCOME
$243,672
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MULTIPLE
2.77x
Asking Price: $675,000
Reading Time: < 1 minuteLaunched in 2015, this business sells high-visibility work apparel and hard-hat stickers. Its customers are American blue-collar workers who are required to wear reflective apparel and want something with humor and personality. It’s a loyal segment, and approximately 30% of orders are from repeat buyers. Revenue is split across Meta (60%), TikTok (20%), and Amazon (20%).
The seller acquired this business in 2024, and shortly after, ROAS plummeted and the loan payments could not be sustained. Bankruptcy followed, and the loan is now gone. The seller spent a year rebuilding a new website from scratch, restructured email and SMS, tuned creatives, renegotiated vendor pricing, and an expanded product line. Now that it’s profitable, he wants out to focus on his mortgage company and a new tech startup.
With this business, a buyer has the opportunity to acquire a completely rebuilt business that is profitable and ready to grow. It comes with real assets to build upon, with more than 400,000 Meta followers, an active email list of over 250,000 with open rates between 60% and 70%, and top search placement for several sticker keywords.
The growth levers are clear: seed the naturally viral products with TikTok creators, continue to expand the Amazon catalog, and open up wholesale and corporate orders. Fine-tuning Meta Ads could also optimize revenue.
This business requires a small production facility (at least 2,000 sq. ft.) for producing the apparel and stickers. The seller spends about 10 hours per week with a warehouse employee, customer service representative, Meta Ads contractor, and email/SMS vendor in place. For a buyer who knows Meta advertising, this is a rebuilt category leader with an audience ready to be activated. Ad spend is currently capped by warehouse headcount.
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Meet Your Advisor
Brad Wayland
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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