Endurance Sports Ecommerce Brand | 90% YoY Growth | 30% Repeat Purchase Rate | 5x ROAS | Unique Drop Model
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REVENUE
$3,595,993
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INCOME
$1,087,439
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MULTIPLE
4.18x
Asking Price: $4,550,000
Reading Time: < 1 minuteFounded in 2021, the business is a highly unique, rapidly growing ecommerce brand focused on making high-performance socks for the trail-running and endurance sports categories.
What has set the brand apart are its high-quality products and unique organic growth flywheel. The brand’s toe socks are anatomically designed and made from premium materials that eliminate blisters, moisture buildup, and discomfort, and have received highly positive customer feedback and endorsements from elite, professional athletes. This foundation is then elevated further through a unique limited-edition “drop” model, which creates scarcity, huge demand, and rapidly expanding sign-ups to its 100,000-plus strong email list.
As a result, the business has achieved exceptional financial and operational momentum since launch, with $1.1M in TTM SDE, 90% YoY growth in 2025, and ~60% growth year-to-date. The brand’s organic marketing flywheel is truly unique and continues to compound, with the email list growing 5% per month, ROAS improving to 5.2x, and CAC down 30% in the last 18–24 months.
This year, the business is growing at 70%–100% YoY, with a 30% SDE margin and multiple clear growth levers ahead. These include expanding the core portfolio with proven limited edition items, launching marketing on TikTok Shop, deepening athlete-collaboration releases, and expanding wholesale distribution in the US. There is also easy upside from the elimination of foreign exchange conversion costs.
With strong margins, clear product-market fit, and momentum across both brand and financial performance, this business represents a unique opportunity to own a leading brand in one of the fastest-growing fitness segments. The founder is selling because the business has moved from creation to scaling, which requires a team and infrastructure, at a juncture where he’d like to spend more time with his young family.
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Meet Your Advisor
David Newell
David is an M&A advisor with over 14 years of experience in the online business space, having advised on 130+ completed transactions across SaaS, ecommerce, and digital media.
He has worked on a wide range of SaaS transactions, including notable exits such as the sale of Drip to Leadpages and Cerberus FTP’s sale to Redwood Software, alongside dozens of other software deals. In parallel, he has advised on the sale of more than $75M ecommerce and Amazon FBA brands. This depth of experience gives him a strong understanding of how to position businesses to both strategic and financial buyers.
Prior to entering the online M&A space, David spent four years in investment banking at Citigroup, focusing on technology, telecoms, and media. He later led Brokerage and Operations at FE International before joining Quiet Light in 2019.
He joined Quiet Light in 2019 to merge his passions of entrepreneurship and helping other founders. In his 10 years of business brokerage, he has advised on 125+ successful business sales across e-commerce, SaaS and content, and is the author of one of the industry’s leading guides on buying online businesses.
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