$1,114,022
$231,707
3.5x
This 7.5-year-old Tennessee-based outdoor gear brand sells phone tethers, gear leashes, and kayak assist straps to anglers, hunters, boaters, and outdoor enthusiasts. Products are built from real-world field experience, and several are assembled domestically in Tennessee. The brand launched in 2019 with $3,000 and has grown to $1.1M in trailing-12-month revenue and $230K in SDE, reflecting 28% YoY revenue growth and 41% YoY SDE growth.
This is a patent-protected, US-assembled brand with over 2,300 organic Amazon reviews, a 4.7-star seller rating with 100% positive feedback over the last 12 months, and a 6.95x ROAS. Every time the owner has put more resources into advertising or influencer content, sales across both Amazon and Shopify (TTM revenue of 79% and 16%, respectively) have followed. The most meaningful scaling opportunities remain largely untapped, such as scaling one of their SKUs through increased ad spend, activating a ready-to-go YouTube influencer partnership with a 500K-subscriber creator who helped prototype one of their products, pursuing the B2B market that has already produced organic inbound orders from industrial buyers, and expanding into Google Ads and TikTok, neither of which has been meaningfully pursued.
The competitive position is not easily replicated. The business comes with a registered design patent and trademark, custom supplier molds, six years of product iteration, a domestic assembly process, and established supplier relationships on both sides of the supply chain. Gross margins have stabilized at 57% for two consecutive years, and January 2026 revenue came in 73% ahead of January 2025.
The day-to-day operations are run through a tenured team, with a Production Supervisor and Warehouse Supervisor each in place for over three years. All IP, supplier relationships, and the Amazon seller account transfer with the sale, and a 60-day transition is included.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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