15-Year-Old Promotional Flyer Subscription Business | Minimal Workload | Aged Domains

  • REVENUE

    $87,284

  • INCOME

    $68,428

  • MULTIPLE

    3x

Asking Price: $205,000

Reading Time: 1 minute

Note about this listing: The seller operates a large ecommerce business and is looking to sell these assets in order to focus on his core business. Cash buyers with quick closings will be prioritized on a first-come, first-served basis. He would prefer to close before the end of the year.

This three-site portfolio of businesses provides ready-made digital design templates and easy-to-use tools for creating flyers and promotional materials. The three websites serve small businesses, real estate agents, event organizers, teachers, churches, clubs, service providers, marketers, and freelancers—anyone who wants cost-effective flyer creation with minimal effort. Customers can make one-time purchases or gain access with monthly or annual subscriptions.

Revenue has stagnated or declined slightly over the last few years due to minimal marketing activity and a lack of growth initiatives.

This network of websites offers a buyer the opportunity to scale a largely passive business. Anyone with basic digital marketing experience and the ability to manage a few contractors could be successful. A solid, stable foundation exists. If a new owner created a steady rhythm of launching new template designs and marketing them properly, the potential upside is huge. Focusing on the real estate niche in particular shows a lot of promise.

No PPC has been run for over a year due to misconfigured tracking and attribution, though historically, it has performed well. Rebuilding an optimized advertising funnel should be a priority. More consistent newsletters for template announcements are an easy way to re-engage customers. Since the platforms offer visual assets, the products could perform well on social media if those channels are given more care and attention.

Operations are simple and should take no more than a month to learn. Everything is ready to scale. These platforms just need a new owner with some vision, drive, and focus.

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Meet Your Advisor

Brad Wayland

Brad Wayland

Brad Wayland is an entrepreneur who began working in the online space in 2003.  He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees.  While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content.  Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times.  A majority of his acquisitions were part of a rollup strategy he was pursuing.  In 2015 he sold his content portfolio to private equity.  Brad has experienced 4 successful exits from businesses he owned and operated.  Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.

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