$1,130,920
$574,751
1.3x
Important Note: This is a service-based remodeling business requiring coordination with local subcontractor teams and on-the-ground project management with a General Contractor License in the Seattle metro area. The core asset is a website ranking nationally for high-intent kitchen installation keywords, generating consistent inbound leads on roughly $1,200 per month in SEO spend.
This niche kitchen remodeling company fills a gap most general contractors ignore: IKEA kitchen installations. The European modular system requires specialized assembly knowledge, leaving few competitors in any market. The company delivers full kitchen renovations using IKEA cabinetry with designer results at a fraction of custom pricing. Projects range from $40,000 to $130,000 and up, and carry strong margins.
Sustained SEO investment has produced a website ranking on page one or two nationally for IKEA kitchen keywords, driving daily inbound leads with zero paid advertising. Over the trailing 12 months, the business generated over $1 million in revenue and nearly $600,000 in SDE. The refund rate is near zero, with exclusively five-star reviews on Google, Houzz, and Thumbtack. Trusted installer status with brands like Semihandmade provides permanent backlinks and a steady referral pipeline.
Five subcontractor teams are in place and willing to continue under new ownership. A project manager could replace the owners’ hands-on involvement, and sellers are offering full IKEA system training and transition support. The most immediate growth lever is adding crews to handle more concurrent projects in Seattle, where demand already outpaces capacity. With 55 IKEA stores across the US and nationwide inquiries already coming in, a buyer can scale locally or expand into a national lead-generation model.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
With a background in corporate finance at three high-growth tech companies—two of them SaaS—Joel Reichert brings a strong foundation in financial analysis and strategy, shaped by years of working closely with executive teams and investors.
Over the 10 years, Joel has been deep in the trenches of e-commerce, building, acquiring, and exiting multiple brands across Baby, Home Décor, and Women’s Fashion. He’s launched five companies, acquired two, and sold three—generating over $50 million in sales across Amazon, Shopify, and wholesale channels. Joel knows how much work goes into building a business, and he’s passionate about supporting other entrepreneurs through both growth and exit.
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