Asking Price: $52,000

This 8-year-old Amazon FBA brand is a proven winner in a category that most sellers can’t easily enter. The flagship product has built 601 reviews and a 4.7-star rating over eight years, earning it a dual role as a newborn essential and a go-to baby shower gift. That longevity has given the account natural standing in a closely regulated category, a moat that new entrants cannot buy or replicate.

Trailing-12-month revenue of $154,165 and SDE of $27,294 mark a step down from 2025, but the cause is the owner, not the business. Three documented stockouts, driven by reduced owner attention and cash flow, forced pullbacks in advertising and a reduction in top-line revenue. Gross margins held near 84% throughout, proof that the supplier and product remained a constant.

More than $17,000 (wholesale) in landed inventory is checked in and ready to sell, removing any near-term restocking risk for a new owner. Re-optimizing PPC and maintaining stock are low-cost fixes. A second toy product (not included in top-line sales or bottom-line expenses) has measurable sales and inventory already landed, and can be expanded quickly. Beyond that, an unactivated Canadian marketplace, where competitors already move 200 to 300 units monthly, plus untested TikTok and influencer channels for a highly giftable and visual product, offer clear expansion paths. Workload consists of 4 to 5 hours weekly, outside of holiday peaks. A proven product at a depressed price is a buy-low opportunity, whether for an Amazon newcomer wanting a turnkey entry or a savvy PPC operator who can restore momentum fast.