Asking Price: $430,000Sold

This is a unique opportunity to own a profitable SaaS business within the highly sought-after pet industry. Created in October 2018, the software was specifically designed to help pet groomers better run and manage their businesses. It is a web-based application that you can access from anywhere and on any device. Its suite of features include point of sale, a digital calendar, online bookings, client management, marketing and communications, gift cards, and so much more.

The seller has done no paid advertising to date but has still experienced steady TTM revenue and SDE growth of 18% and 19%, respectively. The company enjoys well over $11,000 per month in recurring revenue, spread over ~160 paying customers, and offers four different plans for their customers to choose from. However, it’s estimated that ~310,000 pet groomers and boarders exist in the US alone, so the opportunity to reach more customers is huge. Some of the growth opportunities revolve around tapping into this huge marketplace of underserved, potential users by 1) implementing a digital marketing plan, 2) focusing on SEO for the website, 3) growing the already-established Facebook Group (currently 10,000 members), 4) cold outreach, and 5) starting an affiliate program. They offer a 14-day free trial period, which has averaged a staggering 62% conversion to paid users over the last three months, speaking to the software’s efficacy.

This business does not need a technical buyer, as the white-labeled software was created by a third party, per the seller’s direction, and is licensed by the seller, which will make a transfer very simple. What it really needs is someone with digital marketing experience (specifically paid ads and SEO) who has visions of 10x-ing the business from day one and in short order. The seller spends ~10 hours per week on the business and has other projects he’d like to focus on. He’d like to cash out completely and see someone take this business to amazing new levels. ***The seller has asked that no buyers sign up for the free trial period. A demo link has been provided in the Client Interview.***