$132,399
$-42,669
N/A
This Amazon FBA brand is built around acacia wood kitchen tools marketed as BPA-free, plastic-free, and environmentally friendly, anchored by a five-SKU lineup and a six-year-old seller account with zero policy violations. The hero SKU, a five-piece spurtle set with a curved design built to reach the corners of pans and jars, carries 646 reviews at a 4.5-star rating.
This is an asset-value sale, not an earnings-multiple sale. The investment case here is straightforward: this business’s recent loss is self-inflicted and reversible, not a demand problem. A third-party PPC agency scaled ad spend without watching efficiency, and TTM advertising costs of $65,727 alone exceed the entire $42,669 SDE loss, meaning the business would have been organically profitable had ad spend been disciplined. That gap, not a drop in demand, is what a buyer is being asked to fix.
This is a turnaround opportunity, not a passive exit, and the seller is direct about it. A buyer inherits nearly 9,000 units of paid-for FBA inventory ($32,000 landed with active monthly holding costs), a live USPTO trademark with Brand Registry, a 4.8 seller feedback rating, and retained keyword-level PPC data showing which search terms converted profitably.
The clearest path forward is reactivating targeted PPC on proven keywords, requiring no new inventory capital, followed by expanding the catalog through the same manufacturer’s broader wood kitchenware line. The manufacturer is prepared to extend the same terms directly to a new owner, and the seller will provide up to 60 days of hands-on support post-close.
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