$407,965
$138,778
2.34x
This is an FBA beach accessory product business built around a proprietary formula that solves a common problem for beachgoers in seconds. The brand created its own product category and holds trademark protection on both its company and product names.
The business generated $750,000 to $800,000 in annual revenue at 30% plus net margins, run on under an hour of owner time per week. That track record includes organic features on major national television programs and travel and lifestyle publications, plus viral moments on leading social media platforms driving single-day sales spikes of $15,000 to $20,000, all without a paid marketing budget.
Trailing-12-month revenue has softened to roughly $408,000 as owner attention shifted elsewhere. Influencer outreach ended, a proven bundle offering was paused, and a major seasonal sales event was missed this year. Margins held steady, pointing to an attention gap rather than eroding demand.
The path back to growth is immediate. Two additional products are already developed and sitting in inventory, unlaunched, and a bundle offering can be reintroduced with no new development. Reactivating influencer outreach and a leading social commerce channel builds on proven virality, while expansion into several established international markets adds revenue in regions with existing inbound interest and smooths seasonality. A corporate gifting channel, already validated by inbound interest from a global automotive brand and hospitality groups, remains untouched.
Operations are clean: full marketplace brand protections are in place, account health metrics are strong, and the product carries 1,100 reviews at a 4.4-star average. Vendor relationships are low-cost and willing to transfer, and the sellers will support a smooth transition. This is a proven, camera-ready brand with a clear runway back to growth for a buyer ready to give it real attention.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
With a background in corporate finance at three high-growth tech companies—two of them SaaS—Joel Reichert brings a strong foundation in financial analysis and strategy, shaped by years of working closely with executive teams and investors.
Over the 10 years, Joel has been deep in the trenches of e-commerce, building, acquiring, and exiting multiple brands across Baby, Home Décor, and Women’s Fashion. He’s launched five companies, acquired two, and sold three—generating over $50 million in sales across Amazon, Shopify, and wholesale channels. Joel knows how much work goes into building a business, and he’s passionate about supporting other entrepreneurs through both growth and exit.
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