$293,487
$90,173
2.5x
This business sells molecular hydrogen supplements, inhalers, and other related wellness products. Meta advertising has been scaled back to almost nothing, yet the brand continues to perform with its Google Shopping campaign and a high percentage of returning customers (63% of orders). The business serves health-conscious consumers (primarily women aged 50 and above) and wellness clinics nationwide through its Shopify storefront.
The brand has a deep moat: US-manufactured tablets in a category dominated by Asian imports, a partnership with the Molecular Hydrogen Institute for scientific credibility, a strong reputation among healthcare practitioners and clinics, and years of accumulated organic search authority. The chargeback history across thousands of transactions is virtually spotless—zero in all of 2025 and year-to-date 2026—highlighting product quality and customer satisfaction.
A savvy, hands-on operator has their pick of growth opportunities. Restarting Meta advertising is the obvious one, but with better efficiency and discipline. The business generated $537K in revenue from Meta in 2024, but margins were severely impacted. It needs an experienced hand at the wheel.
Beyond paid advertising, a new owner could also formalize existing clinic and practitioner relationships into a structured B2B channel. Product line extensions could increase average order value and purchase frequency. Influencer and affiliate partnerships in the growing longevity and biohacking communities remain untapped. The 30,000-plus email list is active, but could use improvements.
The sellers wish to focus on a smaller set of core assets in their portfolio. The business has potential, but it needs a hands-on DTC operator with paid social expertise to grow, which the sellers are not set up to provide. They spend approximately 5 to 10 hours per week at the ownership level (with two full-time employees handling day-to-day operations), and the business needs more attention to thrive.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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