Asking Price: $3,750,000

Founded in 2009, this business is a highly specialized, profitable ecommerce brand at the intersection of LED lighting, smart controls, and custom lighting design, serving both the DIY and professional installer markets in the US.

What sets the company apart is its unique integration of premium, high-margin LED products with expert guidance, pre-configured kits, and deep technical support for residential, architectural, and commercial applications.

The company’s combination of breadth and precision, from high-lumen LED strip lighting and controllers to tailored lighting kits and complete customer design support, means the business occupies a defensible position with which mass marketplaces and generic lighting resellers cannot compete. The result is a large, loyal base of contractors, designers, builders, developers, and homeowners; a repeat purchase rate of 40%; and consistently high margins year over year (over 40% SDE).

Growth vectors include expanding into Amazon and marketplace channels (currently underutilized), expanding the product range to target a new range of verticals, hiring a sales manager to build relationships with OEMs and distributors to target larger contracts, and launching private-label products.

With an expansive SKU base, strong supplier relationships, and decades of category knowledge, the business offers a rare opportunity to acquire an established ecommerce brand of 16 years with significant operational leverage and market authority. This sale opportunity is available due to the current owner’s retirement.