Asking Price: $200,000Sold

Launched in 2012, this stationary company focuses on printing custom-designed illustrations for all wedding-related materials, including save-the-dates, the main wedding invitation suite, and day-of paper goods. The brand is known for its unique style as clients constantly mention how they have been following the brand for years, waiting to use them once they finally get married.

As an established brand in the wedding industry with a US supply chain, they have been featured on multiple popular wedding websites. They have also invested in SEO, which is why now 52% of traffic comes from direct/organic/referral channels. The remaining traffic originates from paid ads, with 30% from Google PPC and 18% from Facebook ads. Collectively, this has enabled the brand to build up a 48K Instagram following, which has historically been a great organic new-customer channel.

The brand features a huge $1,200 average order value (AOV) and 100% of the company sales come through the website. The company offers seven main SKU packages; the top package accounts for about 40% of sales, while the top three packages account for 90% of sales collectively.

Essentially no inventory is needed to run this company as the team focuses on creating the digital artwork. They outsource physical product creation to printers for both manufacturing and fulfillment.

The business is currently more of a lifestyle business for the seller as she has moved to Costa Rica and is living the Pura Vida life. The seller would like to move on to new business ventures and open a juice bar where she is now living. Given all this, there are multiple growth opportunities listed in the materials that a new buyer can take advantage of.

This business is neither SBA eligible (it’s too small) nor Boopos eligible (the company paused ecommerce loans).