SBA Pre-Qualified | 14-Year-Old FBA Beauty Brand | 34% Repeat Order Rate

  • REVENUE

    $1,978,765

  • INCOME

    $650,676

  • MULTIPLE

    3.3x

Asking Price: $2,150,000Sold

Reading Time: 2 minutes

Established in 2009, this business sells a highly effective, all-natural beauty and anti-wrinkle product with over 30% net margins. The Cosmetics space is lucrative due to the consumable nature of the products and the loyalty consumers attach to the products they love; this business is no different. This memorable trademarked brand has amassed a loyal customer base with a 34% repeat order rate.

Sales are primarily through Amazon; 98% of revenue comes from Amazon US, Canada, UK, Germany, France, Italy, Spain, and Australia. Growth opportunities are endless. The owner has new products developed and ready for the buyer to launch within a few months. Ad spend has room to be optimized, and there are many avenues to grow sales outside of Amazon, such as DTC (direct-to-consumer) via the website, wholesale, or in retail stores.

The products serve as a natural alternative or complement to anti-wrinkle injectables. Forming partnerships or wholesale relationships with Botox administrators and medical spas could be a huge growth opportunity, as the Anti-Wrinkle Injectibles market is expected to grow at a compound annual growth rate (CAGR) of 12.0% from 2023 to 2030.

Growth has started to slow in recent months because the owner has been distracted with health issues and has held off on launching new products in preparation for the sale and her retirement (she’s 65 and ready to spend more time with her grandchildren). She currently stores and ships products in batches to Amazon with the help of her employee from her home office; this will need to be outsourced, but the owner is open to a flexible transition. She has well-documented processes and is excited to train the buyer.

The buyer will enjoy a highly profitable business that is run with just two part-time employees and US-based manufacturing. Don’t miss this rare opportunity to build on a solid 14-year foundation with so much room to grow.

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Meet Your Advisor

Elaine Eason

Elaine is passionate about entrepreneurship and has a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.

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