Asking Price: $2,000,000Sold

Started in 2009, this well-established business sells cleaning products for off-road vehicles, watercraft, and other recreational equipment. The founder of the company is an avid offroad sports enthusiast. He and his family began developing their own formulas because they were frustrated with household cleaners that were either ineffective or would damage and fade their equipment. Over twelve years the company has developed 17 core SKUs and experienced incredible growth.

In the trailing twelve months, the company focused most of its efforts on customer acquisition, leading to impressive top-line revenue growth of 48%, going from $3.8M to $5.6M. While bottom-line profitability has also grown significantly, going from $358K to $507K, the focus on customer acquisition left significant meat on the bone. Not only are sales skyrocketing, but margins are improving dramatically.

It is also notable that only 23% of sales are currently made through Amazon, and that the remaining 77% of sales are through the website. A new owner could let the company continue on this course, or they could take advantage of several opportunities for expansion and accelerated growth. For instance, there is huge potential in developing the Amazon platform. There is also substantial room for growth in wholesale markets both for offroad and passenger vehicles.

This is a strong business that can be operated from nearly anywhere in the world. It’s in an evergreen niche and has huge potential for future growth.