$3,815,470
$381,776
3.14x
Founded in 1985, this seasoned security business continues to grow in revenue and has done over $3.8M in sales in the trailing 12 months. Focused on padlocks, safety devices, and other hardware security models, the brand offers a vast selection of products and has longstanding and established relationships with the biggest players in the industry.
Most suppliers are based domestically, and the business operates on a hybrid model of reselling, private labeling, drop-shipping, and manufacturing out of their PA-based warehouse. This business has two websites, one of them featuring a proprietary product that is manufactured in-house. The trained team in place has a reputation for fantastic customer service and would allow the new owner to run the business remotely.
The business operates in an industrial niche with product details that insulate the business from competition on mainstream online retail outlets. There is a high AOV of $271 with a focus on B2B sales (86% of total revenue) and strong customer loyalty with a ~35% repeat customer rate.
The seller would like to retire, and now is the ideal time for a new owner to take over and continue the business’s history of growth. Opportunities for the new owner are endless. The large customer base has untapped potential in email marketing and targeted sales campaigns. The simple but functional websites based on Shopify could be updated and optimized, and there is an opportunity to expand the presence on Amazon and internationally. The seller is committed to a smooth transition and will happily offer training and support.
The business is currently SBA pre-qualified for a $900,000 SBA loan.
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Elaine is passionate about entrepreneurship and has a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.
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