20-Year-Old Textile Art Education Business | Stellar Reputation | Paid Ad Opportunity
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REVENUE
$334,780
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INCOME
$225,240
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MULTIPLE
3.99x
Asking Price: $899,000
Reading Time: < 1 minuteFounded in 2006, this business offers both accredited and non-accredited online courses in textile arts. The business serves women aged 40 and above in the UK and beyond with tutor-led education in things like embroidery, quilting, crocheting, patchwork, and more. It stands out in the market with quality tutors, consistent delivery, and structured progression.
Anyone with experience in online education, professional training, or delivering digital content could take the current foundation and scale it to new heights. Organizational and management skills are also a plus. Growth opportunities for the right buyer abound.
The business has already shown that the courses are in demand outside the UK, but international expansion has not been a focus. A new owner could double down on this market. Additionally, most growth has come organically or through email marketing. Other than some selective Facebook advertising, the business has not had a sustained PPC effort. Someone who brings a structured, data-led PPC approach could grab some low-hanging fruit. Partnerships and collaborations with crafting and other creative communities could be discovered with a little outreach, and of course, developing new courses and digital learning resources could increase engagement from previous customers and raise customer LTV.
This business could also make an excellent strategic acquisition for someone who already has an online learning portfolio or for someone seeking to add an educational arm to an existing crafting endeavor, potentially increasing customer engagement and facilitating easy cross-promotion.
After years of running the business, the seller is ready to step back from day-to-day operations. The systems are in place for a new owner to grow revenue, and it shouldn’t take more than a few months to get up to speed.
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Meet Your Advisor
Brad Wayland
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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