How to Maximize the Value of Your Ecommerce Business

Boost Your Ecommerce Exit Value

Quiet Light Advisor Ian Drogin shares how to prepare for a valuation call, avoid common mistakes, and boost your business’s exit value. Whether you’re looking to sell this year or years from now, this is the strategic insight founders need to hear. When’s the best time to get a valuation? What will buyers really scrutinize? Should you bother with a business broker?

Learn the steps sellers should take before and during a business valuation, including key documentation tips, buyer FAQs, and how to spot red flags before due diligence. You’ll also hear a real case study where a deal nearly fell through—and how Ian helped both sides create a win-win solution. If you’re running an e-commerce business or any online venture, watch this before you plan your exit.

Here’s what you’ll learn:

• 00:00 – Intro: What this video covers
• 00:35 – Why preparing for a valuation matters
• 01:27 – What to bring to a valuation call
• 03:15 – Common questions sellers ask
• 04:40 – What buyers will want to know
• 06:02 – The 4 Pillars of Value framework
• 07:45 – How timeline expectations shift after valuation
• 09:13 – How bookkeeping increases your business’s value
• 10:32 – Growth mindset and trend visibility
• 12:00 – What to expect during due diligence
• 13:20 – How advisors support you post-offer
• 15:05 – Red flags that can tank a deal
• 16:35 – Case study: A transferability challenge resolved creatively
• 18:15 – Why working with a professional matters
• 20:10 – Ian’s entrepreneurial journey and Amazon business sale
• 22:00 – Final thoughts + how to reach Ian