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Magento vs. Shopify — What’s the Right Choice for Your Business?
Guillaume Le Tual is an entrepreneur and multimedia technologist with more than 15 years of experience in web design, digital marketing, and the Magento e-commerce platform. He has worked with clients including Volkswagen, Discovery Channel, The National Bank of Canada, and Warner Bros.
Guillaume is also the Founder of MageMontreal, a Magento-certified e-commerce agency based in Montreal, Canada. MageMontreal works exclusively with the Magento platform to complete e-commerce website design and development, perform maintenance and support, and integrate Magento with ERP, SAP, and other third-party software. In addition to this, Guillaume also hosts the Ecommerce Wizards Podcast.
Here’s a glimpse of what you’ll learn:
- [1:54] Guillaume Le Tual talks about MageMontreal’s mission and services
- [3:33] How can you decide which e-commerce platform to use for your business?
- [6:05] The main differences between Shopify versus Magento
- [11:29] How to navigate SEO rankings for your e-commerce store
- [19:26] Common mistakes to avoid when transitioning your e-commerce platform
- [24:05] The ins and outs of split testing — and why it’s a good idea when changing your front-end software
In this episode…
Are you looking for a way to expand your business and increase your revenue, all while bringing your website up-to-date? Or, are you trying to decide between a myriad of e-commerce software providers, but don’t know how to make the final decision? Either way, this episode of the Quiet Light Podcast is for you!
One of the best ways to grow your customer base and drive traffic to your business is to optimize your e-commerce software. Contrary to what some entrepreneurs think, updating your e-commerce platform isn’t primarily about improving your design. Instead, it’s about enhancing functionality in order to boost sales and take your company to the next level. However, finding and switching over to the right e-commerce tool can be a grating and laborious task. That’s why Guillaume Le Tual is here today: to share the ins and outs of the top platforms for e-commerce stores and help you make an informed decision for your business.
In this episode of the Quiet Light Podcast, Joe Valley sits down with Guillaume Le Tual, the Founder of MageMontreal, to discuss how you can grow your business by optimizing your e-commerce software. Listen in as Guillaume talks about choosing the right platform for your business, how to switch from Shopify to Magento, and his tips for avoiding common blunders when transitioning between platforms. Stay tuned!
Resources Mentioned in this episode
- Guillaume Le Tual on LinkedIn
- Ecommerce Wizards Podcast
- Quiet Light
- Quiet Light on YouTube
- Joe Valley
- Mark Daoust
- Quiet Light Podcast email: [email protected]
- The EXITPreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley
Sponsor for this episode…
This episode is brought to you by Quiet Light, a brokerage firm that wants to help you successfully sell your online business.
There is no wrong reason for selling your business. However, there is a right time and a right way. The team of leading entrepreneurs at Quiet Light wants to help you discover the right time and strategy for selling your business. By providing trustworthy advice, effective strategies, and honest valuations, your Quiet Light advisor isn’t your every-day broker—they’re your partner and friend through every phase of the exit planning process.
If you’re new to the prospect of buying and selling, Quiet Light is here to support you. Their plethora of top-notch resources will provide everything you need to know about when and how to buy or sell an online business. Quiet Light offers high-quality videos, articles, podcasts, and guides to help you make the best decision for your online business.
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What are you waiting for? Quiet Light is offering the best experience, strategies, and advice to make your exit successful. To learn more, go to quietlight.com, email [email protected], or call 800.746.5034 today.
Hi, folks, it’s the Quiet Light Podcast where we share relentlessly honest insights, actionable tips, and entrepreneurial stories that will help founders identify and reach their goals.
Joe Valley 0:29
Hey folks, Joe Valley here at Quiet Light and another episode of the Quiet Light Podcast. Today’s episode is brought to you by Yes, The EXITpreneur’s Playbook. If you have not picked it up, please do. It’s going to help you reverse engineer a pathway to your own incredible exit. And if you’re a buyer in the audience, and you know our buddy Walker Deibel, over at Biden building the acquisition lab, Walker’s talking to his folks about it from a buying perspective and talking about how you can find instant equity in a business that you’re buying. If you really digest the details in The EXITpreneur’s Playbook. So pick it up, you can find it at exitpreneur.io or amazon.com. Just search for EXITpreneur. Appreciate that. And now on to today’s guest, we’ve got Guillaume Le Tual, and I trying to pronounce that properly Guillaume. He is a web entrepreneur, entrepreneur, designer, strategy consultant focusing on Magento. Right, folks, listen, Shopify is not the only one out there. And we’re going to talk today about the differences between Magento and Shopify. And Guillaume talks about there’s benefits to both. And Shopify might be right for certain people. And then when you get to a certain size Magento will likely be the better choice for you. I’m not going to get too much into the details here, because I’ll just screw it up. So we’re gonna jump into it with Guillaume, welcome to the Quiet Light Podcast.
Guillaume Le Tual 1:54
Well, thank you. Thank you for having me, Joe. So as you said, that’s all we do here is Magento. So we’re an Adobe certified partner, MageMontreal. And I think today you’ll have a fairly balanced view, even though all we do is Magento. I can give you a very good breakdown for both platform strengths and weaknesses there. And we have also the Shopify head office, that’s not very far from us a relatively close few hours of drive. So I do feel plenty of Shopify presence in the area. And I do a lot of pitches. Shopify versus Magento. You know, when we meet the businesses wants to build an e commerce website or build a new one.
Joe Valley 2:32
Yeah, excellent, excellent. And you say, within a drive, where are you physically located? Where in the world are you
Guillaume Le Tual 2:39
on the south shore of Montreal, so near Montreal Island, and while they’re on Ontario’s it’s not that far away to to drive there.
Joe Valley 2:46
Gotcha, gotcha, gotcha. Okay. Why don’t you give a big picture? introduction in terms of what you do at MageMontreal? Sure.
Guillaume Le Tual 2:55
So we do e commerce websites will design, build and integrate an e commerce website to automate the business processes to make the life easier day to day for the merchant to be more efficient, and so on. So we work exclusively on Adobe Magento. Now, there was a lot of renaming recently. So they dropped the name Magento for the commerce version of Magento, the paid versions and it just called Adobe commerce now, in Magento, strictly the open source free version, and we work with boat. So that’s really what we do try to make the merchants life easier to automate business processes and create unique buying experience.
Joe Valley 3:33
And in a, you know, pre recording discussions, we talked about that certain size businesses may focus on Shopify, certain size businesses may go with Adobe commerce or Magento. Open Source. How does one decide which to go with if they have not launched their their brand new product line? Yeah,
Guillaume Le Tual 3:55
well, that will depend if you have some other kind of backing, perhaps a venture capital backing you or if you have another business, and this is your additional business that you’re launching. But generally speaking, Magento is really for businesses, at least with $1 million a year of business volume of top line sales. And regardless if it’s online or offline, under that it’s not really a fit. So that’s the first thing right off the gate here that we can say if you’re a new startup business, it’s your own personal savings. If you’re putting in this to launch, you’re under a million bucks, for sure, go with Shopify, don’t even hesitate. And there’s often that’s misperception about Magento because you can find an inexpensive 99 bucks template on the websites like team forest or company monster or whatever other website that this is like for everybody. It’s not like a Magento was built for the mid size market. So it was not built in the first place for small businesses. And then it’s sort of expanded boat wait a bit toward small businesses, but right now it’s going mostly toward the enterprise space because Adobe purchased Magento Three years ago, and this pulling market will you define mid mid market, small marketing and up market in terms of dollars in revenue that a company is doing? Yeah, for sure. And that definition varies per country per fiscal definition and everything. But typically, like Adobe will, will define SMB small, medium businesses as zero to $25 million. And then they have the commercial space all the way to the $1 billion a year and over a billion will be dated, really the enterprise space. So when it was built, I would say it’s more, somewhere in the five to $100 million range, it’s where the sweet spot really is from a gentleman really shines or if we call the Adobe commerce now, and with the position from Adobe, it’s really adding additional feature upmarket and to be truly an enterprise solution, because most people know Adobe for Photoshop, InDesign, and illustrator, Acrobat, reader, and so on. But there’s also a very large presence Adobe’s a huge player worldwide for the enterprise space with a large corporation. So it’s pulling Adobe commerce toward that space. Gotcha.
Joe Valley 6:05
And when we talk about, you know, a website being developed on the Adobe commerce platform, or Magento on and we’re gonna go back and forth in terms of naming it because it’s just new, a new a new name change, are we talking about sass content brands, you know, brand building websites, we talking about, you know, product oriented websites, which which ones would, you know, makes sense for, for Magento.
Guillaume Le Tual 6:33
Right, so, both will have a similar offering for Shopify and Magento, if you’re just Magento will have additional offerings. So if you have a simple use case, just add to cart, the physical product and you check out, both platform will be great, then Magento will have additional use cases, it’s a more powerful platforms and bigger platforms and more expansive platform. And it’s more upmarket. So you’ll, you’ll have a better support than C for on the subscription systems, and for b2b use case business to business while let’s say Shopify will stick to the business to consumer. And when you have, let’s say, add on plugins that you can add on Shopify, a business to business suite, or whatever it is, you’ll still meet, typically very limited, that that b2b suite comes again, as a software services, a SAS software that you’re purchasing with just that’s a tree product, and it’s 25 bucks a month, or 50 bucks a month, or 100 bucks a month. And here’s the list of features. And that’s what you get, and sort of deal with. So when you have, you know, on the Shopify side of things, when it will tend to when is the best platform for pick will be when you have very simple use case, keep it as streamlined as possible, and you’re willing to work the Shopify away instead of bringing your own way of working to the platform because it will be limited. And the more you have advanced and complex use case, the more you want automation, something unique for your users experience and so on, the more Magento will win, the bigger it is, especially in terms like multi warehouse, multi country multi lingual, as soon as you get into bigger space like that Magento the bigger project and more complex zyliss the more hands down Magento will win. Okay. Okay, gotcha. So
Joe Valley 8:13
you’re, you’re limited on the Shopify space, and in terms of the third party apps that you’re plugging in, and they’re not customizable, it sounds like it taught me about, you know, there’s the concern of moving from Shopify to you know, Magento, and possibly losing SEO traffic and things of that nature, or, you know, somebody that’s just selling on a third party platform like Amazon, and they’re, they’re doing a million to even 5 million in revenue, but next to nothing on the Shopify site, at what point do they say, Okay, let’s hire MageMontreal to help me with, you know, rankings and building out a website that’s really gonna, you know, take this to the next level.
Guillaume Le Tual 9:00
Right? It often comes a lot with the back end operation of the company itself more on the business side of things, how you want to the day to day operation of the company to work. And it sort of goes beyond the scope of just the website as an interface, people can add to cart and checkout. So when you say, okay, day to day, we’re going to a lots of clicks to, let’s say, process disorder to print the packing, and pink slips. And my customer service reps needs a lot of time to go and fetch that stuff around the lack of organization. So Magento being an open source software, even though when you have the paid version, they give you a copy of the source code, you have the full access to the source code. So then you can do any kind of customization you want versus a cost with this. It’s why it tends to be the larger company who buy but then you can do really anything you want in my company, here’s how I want to operate. And here’s how I believe my customers should have their customers experience when dealing with us when your industry supply side of things, it will cost you way less, when in the category of total cost of ownership, Shopify wins, and not just against Magento, pretty much against everybody. So that’s where their strength is. And that’s where they tried to really shine. But that comes with a trade off. Because to keep that cost lower, there’s something more fundamental than the discussion of like Shopify versus Magento. There’s the software as a service, the SAS platform, which Shopify is and there are others in the market, such as big commerce and many others. And then you have an open source approach, like Magento, and some other that you have full access to the source code. And this is the fundamental difference between the boat. And once you explore this, you see that there’s no choice if you want to keep a SaaS offering software service like Shopify and want to keep the cost of ownership down, you have to restrict what the user can change, otherwise, it brings the cost of ownership higher, and then you become a Magento. You know, so it’s really rare that a boat platform would be right for a company, when you take the time to really study in depth both of those offerings. And it can be, let’s say, with an imperfect analogy, which which one is better is that the tractor racing car? Well, we plan to farm or to race, you know, it can become almost that clear which of the two is the right pick for what you’re trying to achieve? Because it is a fundamental difference in what it is trying to achieve as a product. Gotcha. Gotcha.
Joe Valley 11:29
Is there talk to me about the challenges of of ranking? I, you know, I see some of the SEO services on your site here. And what you do, you know, a lot of folks that are trying to rank and grow off of the third party platforms, they may be like, I’ve seen folks doing, you know, upwards of 10 to 15 million on Amazon with nothing, or nearly nothing. On on their own website, how, how would you help them if they if they went right to the Magento? side of things, if they’re doing 10 or 15 million on Amazon, there’s probably a sizable opportunity in terms of product interest. For direct to consumer, how would you help them in terms of the site build and focusing on that, you know, the rankings? Or are? Are you even helping with with SEO rankings? And what other services would? Would they and should they focus on in order to really grow that brand off of those third party platforms?
Guillaume Le Tual 12:32
Right, so when you’re with Amazon, obviously, you’ve entered the world of traffic from Amazon, and some merchants are very good, they learned the game there. Okay, let’s be featured, let’s do this, let’s do that. Some will also go further. And we’ll do SEO search engine optimization, and they’ll, they’ll send traffic outside of Amazon on their Amazon listing. And when people are having a hard time to, you know, to rank their websites outside of Amazon, it’s very often because they’ve not developed very sophisticated techniques, or they have not invested much time in driving traffic from outside of Amazon to their Amazon store. And they only use the Amazon traffic in itself. Because you can do the same thing for your ecommerce store, you just you own it, you don’t have a base traffic start from zero, which is difficult. Let’s be frank on that. And then you need to scale it up. So the first step that people will typically go well is with the pay per click ads to test which keyword really is converting outside of Amazon. And once you have your winning keywords like this, which one’s really driving, you know, return on investment, because you can track all that with your Google Analytics in your Google AdWords, then you’ll do some SEO, some search engine optimization on those specific keywords in the the partnership that you have with your marketing agency, is everything. It’s so critical, and we’re not a marketing agency. So the SEO that we will do on the site is really technical. So all the best practices for you know the size of the index, well by Google respecting all the tag, h1 tags, and the structure of the site, the link, having keywords in it, and so on. So it’s really on site SEO, that is part of building things properly, this is what we covered. And then everything else would be from a marketing agency and marketing agencies you have to you know, rootless is not the right word in your choice and expectation of performance, but not far that you know, still and being very nice with them and all that you need to expect and demand performance. And otherwise, just change until you find the right fit with a marketing agency. Because I have not seen any of my successful clients who make several millions of sales per year online. Not also having a very successful ad campaign with it. It exists. Those kinds of people have heard about them or heard of them. Unless you’re like a some kind of celebrity or whatever you typically need the very perform a very high performance ad campaign to go with this and from one agency to the next. It will change if they’re good or not at producing results. In Driving sales that are profitable with the correct advertising budget and so on. And you, you must demand that of them and change, keep changing marketing agency until you find the right one that drives you a proven ROI. And this will allow you to scale up.
Joe Valley 15:13
Gotcha. And you’re going to take that results from the proven ROI, the keywords that are ranking well in pay per click, and use those to help rank it on SEO, it gives you a direction to drive as you as you build the site and help it
Guillaume Le Tual 15:27
rank. And it’s the same as a normal business, you know, like, don’t see the website as like, Oh, my God, I don’t know how to do that thing. You know, it’s, you want to have traffic in a normal brick and mortar store. What do you do you try to get media attention, you try to get a press release, you see if a journalist is wanting to talk about ecos influencers is the same thing. It’s not a there’s nothing gimmicky. It’s real marketing, but you send people to the website instead of a regular store.
Joe Valley 15:50
Yeah, yeah. makes total sense. In regards to just looking at your website, man, you got a lot of different products here a lot of different clients and different types of brands. And I should stop looking at it because it’s a total distraction as to what’s going on. But you’ve I mean, I would encourage anyone listening go to MageMontreal and take a look you’re wondering is this, you know, the right type of company to help you build a an amazing Magento site and help you grow your brand. I think you’d be pleasantly surprised there such a wide variety of different companies and products and services, and some of them pretty damn impressive if I do say so myself, that you had to go take a look at it. In terms of, you know, going from, you know, a Shopify to to Magento, how complex and how difficult is it to make that switch? Or somebody starts off with Shopify, if they’re using it now. And they’re hitting that, you know, million 234 $5 million mark on Shopify? How difficult is the transition? And what extra do they get? What you know, when that when they make that jump that that
Guillaume Le Tual 17:05
was a good? That’s a good question. And I have one going live next month. So it’s a good discussion to have here, I converted from Shopify to Magento. And, you know, the, the site itself is a total replatforming total rebuild, there’s nothing to do about that. Either way, Magento, Shopify Shopify Magento, you cannot pored over code for front end display or whatever, it’s totally two different technological stack totally. What you can transfer over is all the data, your customers, your product, your images, order history, that kind of thing can be imported in the new website, so you lose nothing in terms of beta, but the site itself is a brand new build from scratch. And then part of any website’s going live with any platform like this, when there’s an existing site, the developer needs to make a list of all the URL, the links for your site, be sure that nothing is lost. And all those get redirected with what’s called a 301 redirections the proper way with SEO so you don’t know who’s that traffic so that people don’t have a four or four hours and that your Google Search Console does not thank you for for everything gets redirected to the new site. And then the right place is it is it possible
Joe Valley 18:13
to, to to switch from Shopify to Magento or any other platform and not lose some rankings.
Guillaume Le Tual 18:22
And it’s, there will always be some impact, it’s different, but it’s possible to have almost no negative impact. So the first thing is the onsite experience itself. Let’s say if you count your keywords and your your meta and your out tag and your images and what’s a copy on it, and how many h1 h2 and so on that you have on the site, if the old site and the new one have the same, you can expect a similar on page scoring from Google more or less, there are more advanced notions as well like the code behind it ratio of code to, you know, to the text and so on that is displayed to users. So things will change just by changing platform. But if you respect this content to be about as good quality, technically how its structured, there should not be much difference there. Then you have your your link the URL themselves, make sure you have no four, four, redirect all that. And it is possible to prepare for a migration with almost no negative impact. You can have a little dip a little bit of traffic sometime after but it will pick back up if you did it right. Okay,
Joe Valley 19:26
good. Well, what are the biggest mistakes people make when they’re moving from one platform to another or even just trying to rank SEO wise? What do they not do that they should absolutely be doing?
Guillaume Le Tual 19:39
Well, very often, unfortunately, it’s just the fundamentals are not covered right by most companies until they reach a certain level of bone in size and intrinsic motivation or somebody assigned really in charge in that company. You’re in charge of marketing and make sure all our copywriting is complete, make sure all our products have all the information. We’re still in that He is there, people were very advanced right now in all this, they’re like working with AI or whatever. But the majority of merchants are still at the early stage, that their product, data sheets tend to be incomplete and whatnot that you know, make sure you have a lot of high quality pictures, that the description is complete that all the specifications are available as a PDF from manufacturer, whatever, make sure it’s available, because I need to be able, as a potential buyer to make a purchasing decision you’re in, I cannot pick up the box and flip it around my hands to get that info. And if you don’t confirm that this is the right voltage wattage or whatever, well, I’m not going to buy it or take that risk and go to next website that did specify this as a correct, you know, part or for what I need. So that was step one fundamentals not
Joe Valley 20:45
even a cover. Yeah, so we’re not even talking about SEO, here, we’re talking about the fundamentals on the website, making sure that the customer is getting the information, they need to make a buying decision.
Guillaume Le Tual 20:54
And that’s, that does tie into SEO, because you’re adding more keywords to your page. And Google sees that as a higher quality page that is not a content pin that is as depth as more words and you have more chance also to pick up the keyword that the person is searching for by having those complete pages. So it is very basic. But let’s make sure you get your basic first in place your foundation, right, and then you can go more fences basic for you. Yes, you
Joe Valley 21:23
do this for a living, it’s not basic, for those that are, you know, bootstrapping and trying to figure this out,
Guillaume Le Tual 21:28
it’s a lot of work, it’s a lot of work, a lot of groundwork, get some intern, you know, outsource it the, if the manufacturer is nice, they can give you a lot of more complete data sheets, but most manufacturers are are kind of lacking in that regard. And this is if you’re a retailer, you’re reselling somebody else’s product, if it’s your own brand, then you know, you have no choice to produce all that stuff yourself. And this is also a good distinction between being a brand owner so you own product own brand, you get it manufactured somewhere versus being a retailer. Let’s say if you’re again, Shopify versus Magento. On Shopify, pretty much all buying experience will be the same. And checkout cannot be customized and stuff like that. So if you’re a retailer, and you’re selling the same stuff as everybody else, it can be a nice way to differentiate yourself to have a different purchasing experience than to not be in Shopify, for that specific aspect, if it’s your own brand is less important,
Joe Valley 22:23
right? So the number one mistake is people don’t give enough information about the product and the process and everything that the buyer needs to make a good buying decision through Google into the buyer to Google and the buyer, because Google will help with SEO. Okay, number two, number three mistakes that they make, what can they avoid?
Guillaume Le Tual 22:42
Right? Let’s say you probably want to go deeper in terms of if you’re with Magento, in terms of monitoring the performance of the site. With Shopify, it’s probably not a problem with Magento, you will want to go deeper than the Magento partner can help with this, we start forming these speed. Is that what that mean? Is it mostly speed? Yes, that like every user, we want to track them. Everybody on the site, not like when I go on the site, I had a good experience. And then you go on the site, while the page is not, not nicely loading, whatever. So we want to monitor every person’s experience or tools for that. They’re adding those sites so that everybody has a great experience. And you can track individual user, that specific guy had a super long loading time. While Okay, what happened there? Was it perhaps on his computer problems? Just one guy? Sure. But if you can see that sometimes there are people not having great experience there. That’s another team to track in. That is not often done. Another one would be
Joe Valley 23:41
on that on that. One is that because of user experience, and then they’re leaving the site quickly. And it’s also being measured by Google, that their time on site is shortened, that it loads slower, so you’re being penalised in terms of rankings.
Guillaume Le Tual 23:56
Yeah, you’re right, that will not help. But I’m thinking often even more fundamental, just business ways that while you just lost a potential buyer, that’s even more important to me than Google would. Okay,
Joe Valley 24:05
so this is fascinating. So I just want to just point out the number one and number two are not complex, it’s make sure you’re doing the right thing for the customer, giving them what they need, and making sure their experiences, right, takes time and effort and work. But it’s not. It’s not like some mystery of the universe where you have to, you know, become an astrophysicist to figure
Guillaume Le Tual 24:26
it out. It’s common sense. It’s common sense and the time and budget to make it happen, basically, to have a great customer experience. You know, lots of testing, debugging, and then you have a good platform to show. And there’s a few more things that are very often skip that are not necessarily that advanced. We’re starting to be in the best territory, but it’s called a B testing or sometimes called multi version testing. Yeah, this is something that as soon as you have enough traffic, you have a few 1000 visitors per month, you should do you know, so in the bigger The ad spends that you have, the more you should do this. And it’s unbelievable the difference that you can have on this, you take, let’s say, a, you know, a $10 million a year business, they’re in top line sales, and we did some maybe testing for them, that was just an annoying pop up. You know, people didn’t like that pop up. But it offered a promotion code if you sign up with it. So give me your email, you receive a discount code, if you remove that pop up, you lose $1 million a year in sales. One change, one change
Joe Valley 25:31
there. That’s amazing. You know, I gotta tell you, the split testing the A B split testing, it seems like, whatever, whatever game, I know, my customer, I know what they want. And I’m, you know, smarter than they are. Let me just do what you know, the best offer. A lot of people do that. I did it, I’m guilty. I said, I got this, I was dead wrong every single time to the point where finally I’m like, we will never ever launch another campaign without split testing. Every time that we did one back, when I had my last ecommerce business. Now obviously, I don’t quite light. But I would do, I would I would just put the new promotion out there. And because I’m so smart, and I’m so good. And I know what my customer wants that I’ve just do that. Finally, my developer was smarter than me like you are and said, Dude, you gotta do some split testing, you’ve got enough visitors. Let’s split this. And and, and I’m like, Alright, fine, we’ll do it that way. But this one’s gonna win. Every single time we did like four or five of them in a row. And I’m like this one, this one, this one this one. Every time I was wrong, every time the other one crushed it. And then when you do the math, like you just said, you know, a pop up that may annoy you, but adds a million dollars in revenue. You got to you got to look at those things, these tiny little things. It’s a 1% change on 10 million in revenue. That’s 100,000. It’s tiny, tiny little changes can make a huge difference. And I fully endorse the split testing. Back in the day. It was difficult, though. I needed the developer to do that. And I assume in Magento it’s not a plugin, it’s a bit more complicated. Is that right?
Guillaume Le Tual 27:11
Well, it depends what you want to split test. If you want to like split test, some front end display changes, bigger Add to Cart button, a different color, that kind of stuff. You have Google Optimize and a few other tools that allows you to do this because it’s just front end display ad that you’re testing which one performs better if it affects users behavior, like add to cart and checkout. If you’re wanting to test something more complex, like different price points, then that requires database work. And that’s more complex.
Joe Valley 27:37
Gotcha, gotcha. game, you have a podcast, you had me as a guest on the podcast, which is an indication that you are here to help first and foremost, which I love. I think it’s beneficial. You’re talking about what you do every day on the podcast so people can tune in Listen, what is the name of the podcast for the listening audience?
Guillaume Le Tual 27:55
The Ecommerce Wizards Podcast. You can find it pretty much everywhere Spotify, Apple podcasts, or on magemontreal.com/podcast.
Joe Valley 28:03
And what do you talk about on Ecommerce Wizards?
Guillaume Le Tual 28:06
Well, I do interviews of business leaders. And while e commerce has business exactly and try to help merchants to grow their e commerce store, that’s the whole goal of it because I build websites, there to some degree to do consulting and to help the intrapreneur to grow the site. But we’re not a marketing agency, and we’re trying to help you know, those merchants to grow their site as much as possible and grow their business and be successful online.
Joe Valley 28:32
Okay. How do people reach out to you? What’s the best approach? Is it magemontreal.com? Or should they hit you up on LinkedIn? Or how should they find you?
Guillaume Le Tual 28:43
Yeah, magemontreal.com. That’s perfect. That’s the best way to reach me. I can I can be found on LinkedIn as well. Beyond that surround, you’ll probably need that spelled out from the description of the podcast. And,
Joe Valley 28:56
yeah, we will we will put his LinkedIn profile in the show links along with links to the website and the podcast. I definitely listen to the podcast folks to great start, visit the website, magemontreal.com, you’ll you’ll have an opportunity to see all the different things that he does and the different types of clients and open your mind to, you know, getting off of Shopify and moving on to something that’s going to allow you to be in that, you know, upper upper north of a million dollar revenue range, certainly up to 25 million and beyond for sure. You get to level Shopify, you’re definitely gonna grow it. Bottom line. Yeah, thanks again. Appreciate you coming on the show sharing your wisdom and experience. We’ll talk to you soon. Thank you. Thanks. Okay, folks, that’s another episode of the Quiet Light Podcast. Thanks for joining, help us out with hitting that like Subscribe Button wherever you listen. The more that more subscribers we have, the higher up and the rank is going to go. The more people we can reach the more people we can help. So help us by hitting like or so. Subscribe, appreciate it. We’ll see you next week.
Today’s podcast was produced by Rise25 and the Quiet Light content team. If you have a suggestion for a future podcast subject or guest, email us at [email protected] Be sure to follow us on YouTube, Facebook, LinkedIn, Twitter and Instagram and subscribe to the show wherever you get your podcasts. Thanks for listening. We’ll see you next week.