Handmade Jewelry Business on Shopify | 50% Repeat Customer Rate | Mother & Baby Niche







Asking Price: $160,000Sold

Reading Time: 2 minutes

Launched in 2017, this premium Baby Jewelry business caters to young mothers. The jewelry is curated and handmade by a small staff in the US. The jewelry is designed for everyday wear, and the business is best known for its Mom and Mini matching sets. They have expanded their offering to include necklaces, rings for women, accessories, charms, and other extras.

The seller is a busy mom with five small children under the age of 10. She is the primary caregiver to her children and feels the ongoing stress of managing a growing the business while also being wholly available to her family. For this reason, she has decided that it is time to pass the business to a new owner.

The business operates through Shopify. Just over 50% of yearly revenue comes from repeat customers. Customers find the business through Instagram, email, text lists, etc. Loyal customers come back for sales and launches. Facebook and Instagram account for the vast majority of sales but they also have Google, YouTube, Pinterest, and TikTok bringing in smaller percentages. They have never sold anywhere except on the Shopify site. The best sales for the year come around Mother’s Day and Black Friday.

The best-selling product represents about 20% of sales. The average order size is $72. There are 242 active SKUs on the website, and they house all the inventory in a large room at the seller’s home. The jewelry is very small so it can be stored in small spaces. She has four employees, half of whom do online-based tasks. The other half help with jewelry production, fulfillment, and customer service.

In terms of growth, the seller suggests three strategies. First, expand the wholesale side of the business. Second, launching on Amazon and other marketplaces could really lift sales. Finally, increasing ad spend is a great candidate for growth.

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Meet Your Advisor

Brad Wayland

Brad Wayland

Brad Wayland is an entrepreneur who began working in the online space in 2003.  He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees.  While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content.  Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times.  A majority of his acquisitions were part of a rollup strategy he was pursuing.  In 2015 he sold his content portfolio to private equity.  Brad has experienced 4 successful exits from businesses he owned and operated.  Brad joined the Quiet Light team in 2017 and has represented more than 50 successful transactions.

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