This 2-year-old Shopify business imports semi-customized, privately branded wall paneling products and sells them via their website to a healthy mix of individual end users (60% business to consumer), commercial customers (23% interior designers, contractors, and developers), and businesses (17% hotels, restaurants, and clinics). They have experienced massive triple-digit sustained growth from day one.
The business is 100% automated and product is shipped to their 3PLs in both Canada and the US. They are the leader in their marketplace and enjoy a higher domain rank (49) than the two largest players in the US. They have some key differentiators from their competitors; namely, their pre-finished products utilize real, natural walnut and oak veneers and are available in up to 9’ lengths. They require no post-purchase finishing or maintenance, whereas their competitors mostly use unfinished wood or faux materials like laminate, vinyl PVC, or engineered wood.
Growth opportunities include 1) increasing the focus of demand-generating paid advertising (the seller currently only runs Google Ads), 2) launching adjacent products in the Home Renovation and Acoustic Paneling niches, and 3) focusing on B2B sales (while it sounds unconventional for an ecommerce business, they’ve had regular orders for over $25,000 and have fielded inquiries to supply commercial projects with wall paneling budgets well over $500,000).
The seller is highly organized; beyond the typical training and transition, he’s created a comprehensive Notion database for the new owner with all standard operating procedures, FAQs, response templates for common questions, testing reports, diagrams, reference videos, and other helpful resources. This has been revised consistently and used to train employees. The seller is only 25 years old and ready to travel the world.
**Important: cash buyers only. Proof of funds will be required upon LOI submission. SBA is not an option due to being Canadian-based.**
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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