Started in 2016, this subscription-based SVOD (streaming video on demand) company produces and distributes TV series, movies, and documentaries that re-create, parody, and celebrate the military experience for the veteran community, with the content distributed via an app that functions like Netflix. Through the Vimeo OTT platform, they’ve created 32 narrative series, two docuseries, one documentary, and one movie and have amassed a total of 383,736 accounts (app downloads) with a total of 66,475 paid accounts, resulting in an average monthly recurring revenue (MRR) of over $355,000. With new pilots, content, and commercials being developed, they expect MRR to see an uptick closer to $400K.
With 25%–30% organic traffic and 70%+ from paid advertising, they’ve grown their traffic volume to 132,286 monthly unique visitors (1.6M unique users in Google Analytics over the last 12 months) and 360,318 monthly pageviews (4.3M pageviews in Google Analytics over the last 12 months), but with over 8.3M veterans under the age of 64, 95% of the veteran community remains unreached. Viewers rave about the no-holds-barred authenticity and humor of the content, as evidenced by their over 14,000 five-star reviews between Apple iOS and Google Play and gaining an average of 5,343 new viewers per month.
Obvious pathways for growth for the business include 1) creating brand commercials, 2) penetrating new markets (such as Call of Duty, gamers, paintball, and airsoft), 3) paying influencers to showcase the company in their videos, 4) having a presence at industry events, 5) get paid ads placed in front of these new markets and audiences, and 6) conversion of over 317,000 free accounts to paid users.
The owner is selling the business because he would like to move on to his next, unrelated venture and wants a new owner to take it to new heights with a passion to continue serving the veteran community.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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