Price Reduced: 9-Year-Old SaaS Business with $86k MRR and $1,250 LTV

  • REVENUE

    $1,422,781

  • INCOME

    $1,157,318

  • MULTIPLE

    3.24x

Asking Price: $3,750,000Sold

Reading Time: < 1 minute

This 9-year-old well-established email-capture SaaS business helps customers convert traffic into valuable leads. The business runs a typical plugin-based freemium model and generates both monthly and annual recurring revenue by offering additional features to paying customers. The business offers a free WordPress plugin and Shopify app to acquire customers and simplify installation. The product integrates directly with dozens of top email service providers, including Mailchimp, AWeber, ConvertKit, Klaviyo, and HubSpot.

The business currently has around 1,900 paying subscribers, $86K in monthly recurring revenue (MRR), an average customer lifetime value of around $1,250, and a monthly churn rate of ~3.2%. The business peaked in 2017 with $540K in MRR. However, due to disagreement over the direction of the business, the cofounders put the business on autopilot. They stopped all active marketing and noncritical development and shifted their focus to another business that presented a significantly larger opportunity. Without active leadership, the business has declined steadily over the last several years.

This willful neglect leaves a fantastic opportunity for a new owner to take advantage of the existing customer base, an email list of 100,000 subscribers, a solid infrastructure, and an established brand. The sellers are seeking a new owner to take over and grow the business and are willing to provide support and guidance for a smooth transition.

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Meet Your Advisor

Chuck Mullins

Chuck Mullins

Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

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