Asking Price: $385,000Sold

This decade-old Ecommerce business managed +30% top and bottom-line growth in the trailing twelve months (year over year) despite the owners spending $0 in paid advertising, enabling them to enjoy 85% gross profit margins and 55% SDE margins. This is a highly underserved niche within the hobby horse/equine industry which serves miniature horses and donkeys. The owners started this business as a hobby and continue to run it that way with only 10 hours committed per week. New ownership has countless avenues for growth to build upon a well-recognized leader in this underserved, yet highly profitable niche.

The owners recently onboarded a second manufacturer to simplify decorative enhancements to their main products, further streamlining the supply chain and significantly reducing COGs. This business operates a simple supply chain system that has historically relied on one manufacturer.

The owners believe there are myriad paths to grow this business, including advertising (which has never been done), Amazon listing optimization, email marketing, product expansion, and wholesale channels. The owners do not feel that a buyer needs to be familiar with the equine industry, and they are happy to support knowledge transfer to the new owner.