Asking Price: $2,200,000Sold

This B2B software-as-a-service (SaaS) solution provides digital menus for bars, breweries, and restaurants to manage and market their beverage programs.

Their digital board product is the most fully-featured and customizable option on the market for full beverage programs (beer, wine, spirits, cocktails) and also has functionality for food items within all their menu offerings (digital, print, website).

The product saves time and money by streamlining operating tasks and keeping menus updated, while also improving the consumer experience and even boosting revenues by marketing their location via social media, as well as their own consumer-facing mobile app.

There are about 700 customers representing around 900 physical locations with 85+% on monthly subscriptions totaling $78,000 in monthly recurring revenue (MRR) with a very low 1.3% churn.

The company gets 2-dozen inbound leads per month without any paid marketing. The business is being sold with a 38,000 strong email list of leads, prospects, and current/former clients which was last marketed to in 2019.

The owner works 5 hours a week and depends on his 1 full-time employee to manage all operations. There are many documented standard operating procedures for all operations.

During the initial COVID lockdown the business suffered, seeing a 12.5% drop in earnings. Over the last year, the business has recovered, with zero outbound marketing efforts. Further, the software provides a unique solution to those wanting to streamline their processes in the face of increasing labor challenges.

With the addition of a new reseller, the sellers expect 2022 to finish with $1 million in revenue and over $600,000 in seller’s discretionary earnings. They also offer five clear paths for additional growth.