$456,561
$108,261
3.22x
Launched in 2019, this artificial succulent business is seeing explosive growth with a 269% increase in YoY revenue for the period of December through May 2021. Discretionary earnings have risen with 169% YoY SDE growth for the same time frame. With one SKU consistently in the top 5 most-wished-for items in its category on Amazon and a second with 15 Amazon’s Choice badges, this brand shows enormous potential.
With sales experience ranging from retail apparel to door-to-door cutlery to SAAS, the current owner wanted to try his hand at eCommerce by launching a brand on Amazon. After doing his research, he found a supplier willing to work with him to design and launch new products. The 100% positive reviews show extremely high customer satisfaction, with comments showing a desire to see many more items added to the product line.
Variations on the current SKUs can easily be added, incorporating more colors, designs, and additional sizes to existing products. The line could also be expanded to include other items for home and office decor. Amazon US is the only current sales channel, which could be expanded to other Amazon markets as well as additional marketplaces. Launching advertising campaigns is yet another way to increase revenue, with current sales derived organically.
The current owner spends about 4 hours per week operating the business. Approximately 50% of current inventory is in Amazon warehouses, with the balance available to be shipped from a 3PL. The owner is eager to ensure a smooth transition and will supply training as needed.
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Pat is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multi-million dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an advisor.
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