Asking Price: $3,565,000Sold

Launched 11 years ago in May of 2012, this SBA pre-qualified, Brand Registered Amazon FBA business is engaged in the online retail sale of eyewear and has achieved years of steady year-over-year growth.

Across ~25 parent ASINs and ~750 child ASINs, the company carries several eyewear brands in their portfolio, including their in-house brands (designed and trademarked by the company) and several other branded products, of which they’re the authorized brand registrar and Amazon storefront owner. Their top five products have earned ~37,000 reviews (averaging 4.4 stars), and the company has 15,932 4.8-star feedback ratings.

Much of their longevity and success has been the result of learning how to avoid products with short life spans and instead focus on subcategories where the product life span is five years or longer. This, combined with their focus on branding, product design, quality and affordability, manufacturer/partner consistency, marketing, and listing optimization, has resulted in growth that has continued for over 11 years. Quality control has also been key, as all logistics are performed in-house at their 10,000 sf leased facility.

The company has zero social media presence, so an obvious growth strategy would be focusing on creating a social media following and email list around their own trademarked brand once the Shopify store is live. Other growth avenues include implementing SEO and influencer marketing, adding new SKUs, entering additional marketplaces (e.g., Amazon international and Walmart), and exploring eyewear accessories (e.g. cases, pouches, and cloths).

The owners are confident that the company will provide great potential for the new owner to take it to the next level. They just need a break to focus more on family, kids, and personal matters.