Asking Price: $180,500Sold

Note about this listing: We are seeking a quick sale (think 7 days or less and a cash offer) on this business. Buyers that move quickly will receive priority. We will sell this on a first come first serve basis. A buyer that expresses interest will not necessarily receive an opportunity if we have another party meeting our expectations. First come first serve means if you are interested you need to reach out quickly and aggressively if this is the one for you. These types of listings have a history of moving very quickly and for over the asking price.

Launched in 2019, this trademarked Amazon FBA home decor brand specializes in high-quality and uniquely designed products for personal uses in almost any room in your home as well as popular gifts related to weddings, graduations, memorials, keepsakes, and anyone looking to display cherished memories, adding that little something special to any space.

Targeted at the higher end of the market, each product is designed with a quality-first mentality as the products use higher-quality materials than the competition. This enables the brand to command a much higher price point. Customers rave about how much their home decor is instantly improved by this product line. This is evident by their over 2,000 Amazon reviews with a 4.7-star rating average.

Dominated by the Amazon marketplace, over 97% of sales come from Amazon (primarily Amazon US) while the remaining sales come from Etsy. The brand consists of 10 unique children SKUs. The top SKU accounts for about 42% of sales. The top three SKUs, which have consistently been the top sellers for the company, contribute about 70% of sales. There are 3 main parent SKUs. The top parent SKU accounts for about 77% of sales.

The seller has recently taken a new job as well as moved to a new city so is placing focus on his career instead of this business. He would also like to close the sale in 2023 for tax purposes. The current operator spends less than 5 hours per week on the business, which offers a new buyer multiple opportunities for expansion. This includes product-line, marketing, and sales-channel expansion as well as logistics optimization to save on expenses.

Buyers should be aware that (1) the company is currently experiencing about a 30% TTM SDE decline, (2) the trademark used for the current brand registry is not owned but does have written rights to be used and has not had an issue with this in the past, and (3) the Etsy account cannot be guaranteed successful transfer due to Etsy terms and conditions. Full details for these points are provided in the packet.