How Tariffs Impact Online Business Valuations & Buyer Behavior

How Should Business Owners Handle Tariffs?

Quiet Light advisor Brad Wayland explains how sellers are adapting supply chains, how tariffs influence buyer confidence, and what buyers can do to find opportunity during market uncertainty.

Tariff hikes are making waves across ecommerce, SaaS, and Amazon FBA—and Brad Wayland is here to break it all down. Whether you’re importing from China, India, or elsewhere, changes in U.S. trade policy can affect your margins, deal timelines, and even business valuations.

Here’s what you’ll learn:

• 0:00 Tariffs are shifting fast—here’s what we’re seeing
• 0:31 Why U.S. trade policy changes impact seller strategy
• 1:20 What that “tariff chart” actually means
• 2:10 Buyer/seller behavior after tariff announcements
• 3:05 The market doesn’t like uncertainty—how that affects deals
• 3:40 Why Chinese suppliers are absorbing tariff costs
• 4:30 What sellers are doing right now
• 5:14 What buyers should be doing during tariff chaos
• 6:00 Final advice for entrepreneurs facing economic shifts