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Building a Valuable Content Site with Jeff Coyle and Chuck Mullins
In this video, we’re bringing two of the industry’s top content strategists together to discuss How to Build a Valuable, Traffic-Driving Content Site. What will you learn? Here’s a sneak peek:
- How to definitively tell the difference between bad content and productive content.
- How to create an engaging pillar page to keep customers on your site.
- How to position your content to successfully establish topical authority.
- How to create an effective content cluster strategy to increase site engagement.
- How to determine the appropriate data to prioritize for maximum ROI.
- How to know when to update versus maintain your content strategy.
