“When that payment hit the bank account, we had never seen that much in our account ever in our lives.”

Janine and Brian’s Road to Financial Freedom

Discover how two entrepreneurs joined forces to build a successful brand on Amazon, and sold it to an aggregator for seven figures despite multiple setbacks.

© Quiet Light

From a brick and mortar prison to financial freedom.

Janine and Brian each came from entrepreneurial families, and while they both inherited that desire to create something of their own, they also saw the toll running a brick-and-mortar business could take on a person. They were working 16-18 hours a day, 7 days a week and became determined to find a better way. That’s when they turned to e-commerce.

Leaning on each other’s expertise, they finally found a winning product that took them from $300k to $5M in just three years. With numbers like that, selling should have been a breeze, but they hit several roadblocks before they could eventually exit.

To Sell or Not to Sell

Upon learning they could sell their business, Janine and Brian consulted with Quiet Light advisor Joe Valley to understand the math and process. After discussing their options, they listed the business and received an offer from a private equity group.

A Hero Falls

On the day they were scheduled to close, their best-performing SKU received a safety complaint and was suspended. Joe helped them out of a worst case scenario by restructuring the deal terms to shift some risk off of the buyer.

Overcoming Legal Battles

Fast forward to the next closing day, and Janine and Brian were hit with an unfounded IP complaint, suspending nearly 85% of their SKUs for no reason.

Third Time’s the Charm

They leaned heavily on Joe Valley to serve as their negotiator and middle man. They were able to navigate through the suspensions smoothly, and achieve the exit of a lifetime with complete financial security. But why sit back now? Janine and Brian are already onto their next big venture.

Janine and Brian overcame all obstacles to achieve financial freedom, and you can too.

I no longer miss out on any of those moments of my children growing up that I was scared about missing out on before, and I couldn’t be happier.


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More inspiring stories.

Watch how these Quiet Giants overcame obstacles and found freedom by exiting on their own terms.

Field of Dreams


Meet Nathan

"For me, personally, it is very empowering to have this independence."

"To get five full-price offers on the first day felt really good."



The Fighter


"You don't need to create the next Facebook or Tesla to start a business that creates financial freedom for you."

“It is a life changing experience to have an income and also be able to do the things that I wanted to do. It’s a feeling like no other.”

The Calling


Praise for Quiet Light

“You put a lot of faith in your broker. It’s a very significant decision. Working with Quiet Light for the sale of my business was one of life’s great decisions. They packaged it beautifully, found the perfect buyer, and closed the sale at my asking price – all while keeping the hammer down and the communication flowing. For all this they have my gratitude, and the ultimate testimonial: my next sale.”

– John G

“When I was deciding to sell my business, it was like jumping into the deep side of the pool without any swimming experience. My first call with Quiet Light was like being thrown a lifesaver while explaining the entire process. I was originally planning to sell ASAP, but decided to follow their advice to wait a few months and optimize my business value. Sure glad I did, because it ended up increasing my valuation by a third."

- LV

“Before choosing a website broker, I made a list of all the things that were important to me in a broker. Most of the other choices had 4 or 5 of the 10 things that were important to me. Quiet Light had 14 out of the 10. Why 14? They brought to my attentions things that I would never even have thought of, and he executed flawlessly in finding me a buyer. I’ve been unable to find another broker at their level to this day, and I feel like they are truly the best in the business.”

– Brian

Get more offers and better deal terms with Quiet Light

Your online business is not our inventory to sell. It’s the product of your hard work, risk, and investment. Why would you settle for anything less than an incredible exit on your terms?

Working with Quiet Light's entrepreneur-led team puts you in the driver seat. Our refined process helps you receive multiple qualified offers and exit quickly to the buyer you choose, for the price and terms you designate.

Here's a quick look at our industry-leading process.


Your Initial Valuation Call

Whether you plan to sell now or in the future, it's important to get a sense of what your greatest asset is worth and how to set yourself up for maximum acquisition value when you’re ready.

During your call, you and your Quiet Light advisor will establish a broad value range for your business. This range is based on the most up-to-date multiples for your niche, plus factors like your team, run rate, and inventory.


Letter of Engagement

Once we have established your goals and agree on a path to a successful exit, we will sign a letter of engagement. Our engagement is only 90 days, so you will not be locked into any long-term contracts you can't get out of.

In fact, if we fail to meet your expectations you can end the engagement at any time.


Your Detailed Client Interview

Your client interview is tailored to your business. Our goal is to be as thorough as possible and ask you every question that a potential buyer might ask you, so you’re prepared with an accurate answer.

We’ll go through all the details of your business together, because nothing else matters if the numbers aren’t correct.

Finally, we’ll explore your business’ growth opportunities. Buyers love clear paths to growth — especially those that are already under way.


Public Listing

Using the information you’ve given us and our extensive experience evaluating online businesses, we’ll create a clear, enticing package that highlights your business’ strengths and admits its weaknesses.

Then, we will schedule your listing to go to market and manage the flow of inquiries. Our listings typically get dozens (if not hundreds) of inquiries and multiple qualified offers.


Finding the Right Buyer

Once all the offers come in, we will help you sort through them and find the right fit for your goals. Things we help you consider are sales price/multiple, cash at closing, and earnout terms.

When your buyer is ready to seal the deal, we’ll set you up with all the documents you need to plan a smooth, snag-free closing.

Eighty-five percent of Quiet Light listings sell in 90 days or less, so you won’t live in limbo for long.