Never Miss a Beat - Get Updates Direct to Your Inbox
Take Your YouTube Videos and Ads to a New Level
Christian Hoppe is the Co-founder of Forwrd Agency, a company helping e-commerce brands drive revenue and growth using YouTube ads. The Agency develops data-driven ad concepts through deep research, transforms the results into high-performing ad creatives, and expertly manages campaigns to achieve maximum ROI for its clients. Christian is also a fractional CMO at FRED & FELIA and an entrepreneur who invests and runs his e-commerce brands.
Here’s a glimpse of what you’ll learn:
- [02:44] Christian Hoppe Shares his journey as a digital marketer and building Forwrd Agency
- [04:40] The struggles Christian overcame in the startup stage and pivoting to YouTube ads
- [08:20] Christian’s YouTube ad advice
- [10:34] Forwrd Agency’s ideal client profile and how the process works
- [13:30] How Forwrd Agency differentiates itself in the marketplace
- [15:48] Why working with Forwrd Agency on YouTube ad is valuable
- [22:47] Christian talks about YouTube ads placement
- [25:33] The impact of AI on video content
In this episode…
As a D2C e-commerce brand, do you struggle to drive growth and revenue using video content? How can you harness the power of YouTube to scale your business?
YouTube allows many targeting strategies that other platforms don’t. However, it can be challenging for D2C e-commerce brands to manage on their own. Consequently, it’s vital to partner with an agency that understands and specializes in video content and the intricacies of YouTube to create data-driven ad concepts that appeal to a variety of audiences. When used effectively, YouTube ads can be an excellent tool for growing your business.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Christian Hoppe, Co-Founder of Forwrd Agency, to discuss driving growth and revenue with YouTube ads. Christian shares his entrepreneurial journey from digital marketer to building Forwrd Agency, YouTube ad advice, and how his company grows brands by creating compelling YouTube ads.
Resources mentioned in this episode:
- Forwrd Agency
- Christian Hoppe on LinkedIn
- Quiet Light
- Quiet Light on YouTube
- Joe Valley
- Mark Daoust
- Pat Yates on LinkedIn
- Quiet Light Podcast email: [email protected]
- The EXITpreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley
Sponsor for this episode
This episode brought to you by Quiet Light, a brokerage firm that wants to help you successfully sell your online business.
There is no wrong reason for selling your business. However, there is a right time and a right way. The team of leading entrepreneurs at Quiet Light wants to help you discover the right time and strategy for selling your business. They provide trustworthy advice, effective strategies, and honest valuations. So, your Quiet Light advisors aren’t your everyday brokers — they’re your partner and friend through every phase of the exit planning process.
If you’re new to the prospect of buying and selling, Quiet Light is here to support you. Their plethora of top-notch resources will provide everything you need to know about when and how to buy or sell an online business. Quiet Light offers high-quality videos, articles, podcasts, and guides to help you make the best decision for your online business.
Not sure what your business is really worth? No worries. Quiet Light offers a free valuation and marketplace-ready assessment on its website. That’s right—this quick, easy, and free valuation has no strings attached. Knowing the true value of your business has never been easier!
What are you waiting for? Quiet Light offers the best experience, strategies, and advice to make your exit successful. To learn more, go to quietlight.com, email [email protected], or call 800.746.5034 today.
Hi folks, it’s the Quiet Light Podcast where we share relentlessly honest insights, actionable tips, and entrepreneurial stories that will help founders identify and reach their goals.
Pat Yates 0:18
Hello, everyone, welcome back to the Quiet Light Podcast. I’m Pat Yates sitting in for Joe Valley. Today we have a really interesting agency situation I talked to a lot of agencies that do so many things for five, six channels, all the things you want to do want to be a one-stop shop. It’s really interesting, because we’re talking today with Chris Hoppe, who’s actually lives in a Estonia and Eastern Europe. But he says really, really smart guy that concentrates only on YouTube ads. I sort of grill him a little bit about how that can move over to YouTube TV, which I think will be a great platform for a lot of people, especially the way that TV advertising has changed. And we talk a little bit about that about how you can create assets how AI can change some of that. But he’s really focused on just making that vertical really, really strong. And in the day and age of video, video, video, video, it’s someplace that sellers and SaaS companies he talked about, really need to be in so they can inform their customers and be able to grow it. I was very impressed with Chris and how he really focuses just on that channel and tries to maximize that instead of concentrating on five things. He’s making one thing really good, they have a start-to-finish ability to be able to make the videos production to implement them and get them out or you can bring your own video to him. It’s really kind of a fascinating call and a great guy to speak with. I’m anxious to let you all hear it. So let’s get right to it. Chris, it’s great to have you here today. How you doing?
Christian Hoppe 1:59
Thanks for having me. Very excited to speak about today.
Pat Yates 2:01
Yeah, this is really exciting. So you’re in Estonia in Eastern Europe. Right. So we’re a little bit of timezone, obviously, that’s awesome. And I know you have a great business Forwrd Agency, which you sort of told me sort of derived from a need as you were a D2C seller. So I’m anxious to talk about this today, because it’s so interesting to me, video is sort of taking over a lot of social media marketing, whether it’s YouTube, whether it’s online, whether it’s TikTok anything people do. So anyone that has expertise in video, I think is something that our listeners, and our clients that we have at Quiet Light will all be very interested. So why don’t you give us maybe the 30,000-foot view of the history of how you got to where you are right now Forwrd Agency? I’m really anxious to hear all about it.
Christian Hoppe 2:44
That’s a good question. So I’ve been in D2C for last five years in digital marketing for the last 15 years. So I started as D2C brands out of Europe that we also scaled internationally went to us into 11 different markets. So we started when they were around 5 million, and then went to close to 100 million in two and a half years. So quite fast growth. And we had this pressure to just expand into more and more channels, and maybe there was not enough. So we looked at what other channel out there has reach, and has the potential to scale and YouTube is one of the largest social media platforms. So we looked into YouTube, but it was not a very good start. So we burned a lot of money in the beginning, and then just invested a lot of time and effort to make YouTube work. So we worked with Google specialists and video specialists on the Google side. But we initially had not a success from the start, we burned 100,000 euros in the first try, without any return. And then we pivoted and made YouTube work. And out of that, other brands came to us and said, hey, can you help us? And that’s how we kind of started the agency.
Pat Yates 3:52
it’s really amazing. One thing you struck on there, that sort of resonates with me, I spend a lot of time with entrepreneurs, whether it’s their Quiet Light, or my Shark Tank brand that I still own as a DTC seller as well. But it’s funny how no entrepreneurs ever really want to admit failure. They always want to talk about the great things, not the things that were bad going up to it. It’s really interesting, because you lead with a problem, something that you admit that basically you were just not good at it. And now you have a company that does it. So I really would love to hear about what it took for you to sort of pivot, make it better, and then decide to take your worst thing and make it your only thing. It’s really incredible to me. So tell me a little bit about that journey when you were having problems and how it felt because I’m sure our listeners can resonate with that.
Christian Hoppe 4:40
Yeah, absolutely. So honestly, we tried YouTube it didn’t work, we burn a lot of money and then I saw a YouTube ad from a guy who said basically, YouTube ads outperformed Facebook ads every single time and I was like dude, definitely not. This is not true, right? And I kept watching it but then I fell into the trap that actually a YouTube ad made me purchase his course, where he was basically speaking about how he helps B2B and SaaS and high ticket sales to make YouTube work and we were in B2C e-commerce very different area category, but we thought, okay, if it works for high ticket, we somehow want to take this concept and make it work also for e-commerce. And basically, failure was not an option. We just wanted to make this channel work, we believed in the channel and it took us a year, many trials where we thought, okay, now we have a strategy that works and found out okay, it still doesn’t work well enough. But after around nine 10 months, we basically had scaled from basically 0.04, return on adspend to 1.9, return on adspend. And around 600k, spend a month. And then we saw that it works. And that was really good. We still didn’t see if it works for other brands too. And so this was very interesting that we then started working with other brands. And we so actually, the same concept works really well for others as well. And that was where we saw okay, this is a success metric.
Pat Yates 6:07
So when you mentioned that you pivoted in your business night to stick on that part at first, because I want to talk more about the company. What was it just that you found that this advertising was better than everything else you were doing? Like if it was Google PPC or whatever it may be that you’re advertising? What was it, I moved to this because I thought it would be the future or because it just converted better? Those are really kind of two different thing. What was the mentality for you to make a decision on how successful this was against your goals?
Christian Hoppe 6:36
Yeah, that’s a good question. I mean, back then it was also the time where almost all B2C’s dependent on Facebook ads, right. Google ads, like search shopping is very much depending on how many people search for your product. And for this, right, it’s kind of cool marketing. And for push marketing, it was mostly made the ads at one and then iOS 14 hits, and I think D2C brands became more aware that what if Meta doesn’t work? What if Facebook ads don’t work tomorrow anymore? But they don’t have any other channel. And so it was kind of also the diversification of channels? Not necessarily did we say YouTube performs better than Facebook ads, I think if it performs on the same pace, it’s still very good, because then you can just expand reach different audiences. And then you would maybe just with Meta ads, we do see a lot of high-quality customers coming from YouTube ads, but I think that’s a separate point. But it was mostly the diversification and also the scale, right? So if businesses start, I would not recommend if you’re doing like 1 million revenue a year as in as a D2C e-commerce brand, I don’t think you should focus on too many channels at once. But if you’re at a certain size, and you want to scale further, then YouTube ads can just help you to tap into different audiences. And this was where we were basically.
Pat Yates 7:53
That’s really interesting you say that, so let’s talk about that a little bit. So you think that anyone under a million dollars, I’m sure that’s a solid number, it really depends on the business. But what happens if someone comes to you and say, well, I’m just a startup I did $100,000 last year, but I really feel like my products built for that. Is there a point where it’s cost prohibitive? Or is it just you think at that level they should concentrate? Which one would that be?
Christian Hoppe 8:20
Yeah, so really depends what industry you’re in. If you are in SaaS in high ticket, selling something of like high AOVs, then YouTube ads can perform really well. And that’s because video can explain a lot more. Specifically, you mentioned video in the beginning, YouTube is long-form, right, so we talking about one-and-a-half to three-minute videos, where 95% of the viewers have sound on, it’s very, very different if you think about TikTok or Meta, where you have shorts, and you have vertical video that is very, very short and sound off. So there’s this possibility that you can educate people, I always say like you can put the landing page into a video. And that’s also what we see, we see that people who come from the right format of YouTube infrastructure to creative the right way we see 50 100% higher times, like ever session durations and pages per session, and also converting really well. So the quality of the traffic is very high because the people already pre-qualified right? You can say a lot more in this one-and-a-half, three-minute videos than you can say, in a very short video. So, again, if you have explainable product or product that needs explanation, that needs education, then YouTube can be very, very good for you. If you’re selling like, I don’t know, like basic fashion, then it’s very hard to put a lot of content into one and a half to three videos. So then, you know, it’s really if you are just certain states you can just increase that increase your skill with YouTube ads, but if you really want to have a specific message you want to educate people or your customers then it can also work at the smaller scale.
Pat Yates 10:02
That’s really interesting. So let’s step to the agency and obviously work with a lot of really good companies. And as video gets stronger and stronger, you’re concentrating, what are the best attributes of a company to be able to come in? I’m sure it’s fairly broad, because you mentioned the SaaS business, which can show information about that company. It doesn’t have to be product-driven. But is there a certain type of business e-comm, SaaS, content, anything that you have that’s more suited for this? And if so, is that just how you all focus? Or is that really a market-level focus?
Christian Hoppe 10:34
That’s a good question. So everything is high ticket, right? I’m sure you all see this ads of coaches, consultants, there’s a lot out there. YouTube is like the number one channel to grow. Also, for agencies actually, everything that is kind of SaaS high ticket, as well. E-commerce is really, really hard to do on YouTube, we focus on e-commerce, because we also do high ticket and coaches consulting. But our focus is e-commmers because that’s just where we come from. And it’s what I’ve been doing for last 15 years. And so we specifically focus on a niche that is the hardest to do on YouTube. So, yeah, that’s the short answer.
Pat Yates 11:12
That’s great. So let me ask you this. So if someone comes in and is working with the agency, let’s say that they do, they come in, what is the process with you? I see that you have really one pricing plan, which is really interesting, because usually when I talk to people, they have three or four comparative plans. But it seems as if you try to stay very, very focused on how you roll someone out, obviously, depending on their revenue level, and what their spend is going to be. But tell me a little bit about how you qualify that and help people onboard to become a client.
Christian Hoppe 11:41
Yeah. So when we start working with clients, it’s very important success of everything that happens after depends on the initial research. And so we really invest a lot into the initial process. So we really try to understand, we ask, of course, client, and what is their experience, what angles what messaging works best, or has been working so far, but really go also into the research ourselves, right? So we go through scraping reviews, reading what other customers write about the product about the service, but also go on to competitors, reviews and see what customers have competitors, right? To see how we can position ourselves against competitors. And find out a lot more about also questions that people ask about this specific product, and so on. So we have a list of basically 20 different types of research we do to really find out the niche and the core messaging that is essential for everything that comes after. And then basically, we take this structured and write a script outline shares with a client, where we found that a certain structure of the video is super crucial to make it work. So as mentioned, it’s one and a half to three minutes is this golden rule, the golden length, it has to follow a certain structure. And from there, we go on to the production and then testing and scaling, basically, the whole creative and ad campaigns.
Pat Yates 13:04
That’s amazing. So a lot of this is much deeper stuff because you get into landing pages, things like that. What makes maybe I’m sure there are companies out there that do this. Maybe they do it as a bundle of services. Some people may say video, they lumped in with PPC, what would make let’s say that someone came to you and was only wanting to focus on YouTube, what makes this agency different than others? What would make you stand out as the agency of choice in this?
Christian Hoppe 13:30
I think there are very few agencies that really specialize on YouTube for DTC e-commerce, because it’s really hard to do. So as mentioned, it took us a long time to really find out everything and YouTube is still very complex to handle. I mean, it’s quite simple to run Meta ads compared. But YouTube combines the creative with the campaign structure with the account structure. So it’s still a lot of media buying that has to be done manually. Because all this performance Max campaigns and stuff don’t work long term and are pretty much a black box. And so our core is we come from DTC e-commerce, our experience is DTC e-commerce. And so we also consider not only the acquisition, but we see the bigger picture. For example, we tried to not only to acquire customers that have the cheapest customer acquisition cost and can scale but also tried to find customers have really long customer lifetime values. So for example, if you’re selling, let’s say convenience food, that is you focusing on healthy nutrition, if you have a customer audience that really cares about nutrition, because they’re sports people and stuff like this, they will be much more willing to use the product and continue to use the products and if you try to, for example, go with someone who usually orders fast food and try to convince them to just buy a product now, right so although maybe sometimes it might be cheaper to acquire customer we know the DTC game and we really consider the long term impact of the customers that we acquire.
Pat Yates 15:01
That’s incredible. So let me ask this question is I think of some entrepreneurs out there, especially in inflationary times, like it is in the US, let’s say it’s a US seller. And they say, you know what, this is great, but five grand, and then I got to make a video, I have my iPhone with me, and I’m gonna go out and I’m going to film my product, live with some people, and then I’m gonna throw it on YouTube, they probably would say, why would I need to pay anyone to do this? But the reality is, there’s more to it than that. There’s more to it than just making a fun, flashy video, and then throwing it on YouTube and hoping people find it. Maybe you can talk about what the reasons that that could be a failure versus a success. If they came in and worked with your company, maybe that’s something that people need to understand. Because I think on the surface, a lot of people think, well, I can present great video, I know what I’m doing. But they really sometimes don’t. So maybe you can talk to that. That’s a good point.
Christian Hoppe 15:49
One of the biggest mistakes definitely is that we see companies too, they say, I tried YouTube ads, and it didn’t work. Like I hear that a lot. And again, it comes down, basically, as you said, to the creative and the creative structure. So of course, you can just, you know, take your TV commercial, you can take a meta ad or anything else. But YouTube is a very specific platform, it works very differently than other platforms. So the content also needs to adjust to that. And secondly, again, it’s very cheap to do kind of a video or creative, but what really matters is the initial research to find out how to structure the video to basically create something where you can test a lot of different messaging in a very short time, and see what angles and what messaging works. So yeah, I think you’re burning a lot more money if you’re not investing this time and effort in the initial process.
Pat Yates 16:40
Okay, so let’s say this, I think that one thing that people when we talk about the video portion to this is where I’d like to transition a little bit I noticed on your site, you have ad creative production, where it helps people I’m sure they other people may have resources. Some people may say I want to make my own videos, tell me a little bit about that side of it, what you will provide what services and why that might make a difference in production, because some people may want to cut costs there and say, hey, I’ll produce the video when you market it, which I’m sure sort of a middle ground in some situations, provided that the collateral is good enough. So maybe talk to that.
Christian Hoppe 17:15
Yeah, absolutely. We’re super flexible with this. So we have some clients that have in-house production, that know how to shoot videos to produce videos. So we just provide guidance, we basically write a script, and then work with their in-house teams. So we can absolutely do that. Most clients say, hey, we let you produce the videos. And then we define. So there are different ways how you can actually produce videos, you can do a very high-end production you can do, you can pay 50,000, even for production, you can work with UTC kind of creatives. Or you can also work even with existing footage, and just use voiceovers. So there’s, I think, depending on a budget, and depending on the use case, there are different ways how it can get started. Also, depending on timeframe, if you plan a high-end production, it will take much longer than if you just go out and use existing footage, as it also depends on what is available for each individual client.
Pat Yates 18:12
That’s interesting. So in these videos, let’s say that someone came to you and this may be this is a stretch, because it’s not something involved in your business. But if people produce those videos with you will they have the ability maybe to say, if I want to cut it down to one version to a 15 or 22nd and use it on TikTok or Instagram or something like that, do those options exists through the ad creative that they can utilize those assets in bigger areas.
Christian Hoppe 18:36
Absolutely. So any assets that we produce for clients that can use also, you know YouTube shorts is something that’s coming up, YouTube is actually still struggling to monetize them. So the ads are still long-form on YouTube still work best. But it’s definitely something that is also going to increase more and more on YouTube. So yeah, these keys can be leveraged across all platforms.
Pat Yates 18:59
I mean, Chris, one of the things I was really impressed by your site with is that even in your instructions, not only do you not only have one pricing plan, which makes it easy for people to sort of understand I’m sure can adapt. But in step three, you’re talking about using a very small percentage of your budget to make sure exactly how this is gonna get traction. Usually people push like I need 15 or 20,000 bucks in spend a month, but you actually seem to go the opposite that you want to create value and understand how that value is coming in, versus throwing good money at bad to figure it out. So tell us about that philosophy. And honestly, where did that come from? Maybe it was from practical examples of yourself.
Christian Hoppe 19:38
Yeah, sure. I mean, I come from DTC. So I’ve been working first in agencies then in DTC and then now create my own agency. So basically, I know how it feels on the other side. So of course, I’ve had a lot of talks with actually also e-commerce where I said, look, it’s too early for you to start. So I always try to be transparent and definitely we want to provide value to the client So that’s why we also kind of qualify and tell the client hey, look, we honestly think you should rather focus on Meta now and come back in a year, once the revenue is better. And that’s also how we structure our pricing and how we work with clients. So definitely, it needs to scale and make sense for the client.
Pat Yates 20:17
That’s great. So I know that you have weekly breakdowns and things that you give to give feedback to clients to understand where they are, is that something that they log into a portal? Or do you have those meetings you talk about it verbally? Or is there feedback like on a daily basis? Or do you have to be able to wait for those weekly meetings?
Christian Hoppe 20:35
Yeah, we are mostly connected with Slack. So we regularly provide usually one or two times a week updates on performance. And on anything that is happening on the creative iteration side, on landing page iteration, everything that we’re working on with the client, we leverage loom a lot. So you can record videos, updates, and provide it to the clients, which they appreciate a lot. And then we have either weekly, bi-weekly, depending on how fast things go. Updates with the client, we also have a dashboard where you can see the performance anytime.
Pat Yates 21:07
That’s really great. So when people come in, I mean, obviously, one client is different than others. But do you typically have a situation to where most everyone that you have come in see some success level as they’re growing? Have you seen clients grown from your smallest plan to say your biggest plan where I know you come back? And it’s not necessarily called enterprise, but it’s bigger? I mean, are you converting people to that? Is that what you’re seeing as the run for new clients?
Christian Hoppe 21:35
Yeah, what we’re seeing is, actually, you can see the success of YouTube ads pretty early. So we all say like, in three, four weeks, we know how far you can go. So it’s not that you need to wait six months to see the success of YouTube ads. That’s also why we don’t go with like a six-month retainer or something. Of course, it takes some time to iterate creatives. But yeah, we’ve been working with clients for over a year now, since we basically started the agency for one and a half years. And we’ve seen how far the accounts grow. And that’s actually really, really nice to see that it works so sustainably, and so much long term, also for the clients.
Pat Yates 22:14
That’s really amazing. So one thing that I’ve been thinking about, it’s kind of interesting, I look at my business, and I’m actually a customer of YouTube TV. And I’m starting to see how some of those ads when you pop up, get preferences, it’s not like network television, where they have stuff that’s scheduled out, it’s based on your preferences, and it can be anything very random. Do you see this kind of thing rolling over to that? I may be throwing you off there. But I look at it and think it’s a really valuable tool now that you can target it to be able to do television advertising effectively through YouTube as well, maybe you can tell me if that’s part of what your philosophy is down the line?
Christian Hoppe 22:47
Yeah, and it already happens, right? YouTube is expanding the placements. So that’s basically already happening. The good thing about it, as you mentioned, right, is that it is also we work with skippable ads. So it’s very important to also let the algorithm decide or to tell the user the users can decide, oh, this is not interesting for me, right? And this keep the ad, which basically tells the algorithm, okay, this was not a good placement, this was not a good targeting. So that makes also the algorithm learning improvement then show more and more to the right people that can go across placement. And definitely TV is something that is relevant also for YouTube, as placement.
Pat Yates 23:28
That’s really amazing. And so when you’re looking at a client, and they’re thinking about being able to do YouTube ads, is there a certain kind that you advise them to do? Is it more informational? Is it more fun and light-hearted? Is it adding bullet points in to show things, what’s the most effective type of ad? Maybe there’s not one?
Christian Hoppe 23:48
That’s a good question. So of course, if you’re a very salesy, it performs better. So there are certain structures that we know that works. However, what is very clear over the last month or so is the trend that people recognize ads very early on, right? Even UGC user-generated content, which became very big in the beginning of 2020. Over the last two years, everyone recognizes UGC and knows actually, this is not a real user, this is an ad. So, to make authentic UGC content is very, very hard. And then also, we try to go more into value mode. So, into creatives that provide value for example, you can say, hey, actually, working out is only 20% of how you look like or 20% of getting in shape. And 80% is nutrition, instead of directly going in with the nutrition product that you’re trying to supplement product that you’re trying to promote. So actually we’re viewers say, okay, I didn’t know that right. It provides kind of valued, it creates curiosity. It’s very different than saying, hey, do you struggle to build muscles or something, right. So that’s a bit different because then you don’t kind of overwhelm them with the first hook already.
Pat Yates 25:04
It’s interesting too, and tell me a little bit, I may be jumping really forward here, but I’ve kind of gotten fascinated by how AI and se chat GPT and other things are able to be able to create video assets for people. I know that’s really knew and a lot of people aren’t really relying on just what you can create through that. But is that a good strategy for someone to think about being able to make static videos? Maybe if they insert pictures? Is it that simple? Or does someone need to really seek out a professional to be able to do that?
Christian Hoppe 25:33
AI is super helpful. And of course, we leverage AI a lot. So what we leverage AI for is mostly voice-overs, it’s at the moment, it’s as good as even me I sometimes don’t recognize, especially in English, if it’s actually AI or someone will speaking. Because it’s much more subtle, you can train it, it’s not just the same pronunciation, you can really fine-tune it a lot. So that’s something which we leverage a lot. And then of course, like, video generation is still I think, a bit too early. So there’s still needs to improve that you really can create videos, or video content where image content is already very good. Videocon is too early. But working with AI, for example, in combination with stock videos, or existing footage can help a lot. In terms of script, I personally feel that I can always detect chatGPT. So even if you use chatGPT four, I can always detect it. What works really well is taking an existing human-written script, and then basically let ChatGPT change the inputs and change the context. But it has this structure. If you let chatGPT write a script from scratch, personally, I always feel it’s chatGPT.
Pat Yates 26:46
Yeah, that kind of makes sense. I mean, it’s a little bit as having sat through a session at a conference just recently, as well as messing around myself. There’s a lot of opportunity there. But it’s really got to be reined in. Right? It’s not the easiest to leverage. So that’s cool. So man, this is so great. It’s been such a great conversation about this, what else would you want the listeners to know about your company, Forwrd Agency, is there something that we haven’t touched on that you think would be important for them to understand?
Christian Hoppe 27:14
Yeah, I think there’s a lot of opportunity in YouTube. If you’re a certain size in e-commerce DTC and you’re not doing YouTube, then actually really missing out in terms of your competitors are on YouTube, you can do a lot of targeting on YouTube, that you cannot do on any other platform. Like all the search, like YouTube is the second largest search engine and belongs to the largest search engine, Google. So basically the number one and number two combined, you can target all the searches that happen on Google and on YouTube. So there’s a lot that even if you’re not on YouTube, then your competitors might just take all your brand and your traffic and monetize it. So at a certain size of the thing, it’s really necessary to do YouTube ads or to protect your brand. And if you’re too small, you can still look into it. But I think especially for e-commerce businesses that are at a certain size, it’s absolutely relevant. I very much believe in the channel.
Pat Yates 28:09
It’s really incredible. I mean, I think that what you’re doing is really interesting in the sense that I talk to a lot of agencies that try to be all things to all people across seven or eight channels or whatever it’s going to be, what you try to do is keep the main thing, the main thing, that’s actually something that my grandfather said one time keeping the main thing, the main thing, and you’re concentrating on one vertical that can really help people one that I think that is being used by a very small percentage of sellers anyway, I think that they probably think it’s there, but they don’t understand. This has really been amazing. So Chris, tell us about Forwrd Agency and how they can get in touch with you if the listeners want to reach out to be able to talk to you about services.
Christian Hoppe 28:45
Great. Yeah, appreciate it. Absolutely. So through website, or also, I’m very active on LinkedIn, you can find me on LinkedIn, Twitter, and through our website, we’re always happy to have a chat to look at your account to tell you. I’m very direct and straightforward to tell you what is the potential for your brand, if you’re interested. So yeah, looking forward to have a chat.
Pat Yates 29:06
One thing we need to make sure they know is the domain name address, because it’s a little different. So maybe you want to tell it how you would normally tell people.
Christian Hoppe 29:13
Yeah, so it’s forward without actually the A. So we chose a misspelling, brand name.
Pat Yates 29:25
You can’t forget it. So people are their listeners. It’s forwrd.agency YouTube ads. Honestly Chris, great business, great opportunity. It’s going to help a lot of listeners people reach out, because if you’re not doing video right now, you’re going to want to soon.
Christian Hoppe 29:45
Appreciate it. Thanks, Pat.
Pat Yates 29:46
It’s great having you today. Thanks.
Today’s podcast was produced by Rise25 and the Quiet Light content team. If you have a suggestion for a future podcast subject or guest, email us at [email protected]. Be sure to follow us on YouTube, Facebook, LinkedIn, Twitter and Instagram and subscribe to the show wherever you get your podcasts. Thanks for listening. We’ll see you next week.