Resources for Buying and Selling Online Businesses

How and When To Leverage AI To Grow Your Chat Funnels


Liz CarterLiziana (Liz) Carter is the Founder and CEO of GROW AI. This innovative chatbot agency leverages conversational AI technology to instantly connect consumers to ecommerce businesses via Facebook Messenger, Instagram DM, and WhatsApp automation. As a trailblazer in the AI industry, she has received widespread recognition for her expertise and thought leadership. Her contributions have been featured in esteemed publications such as Entrepreneur, Business Insider, and Tech Times. Liz’s professional background includes stints at leading organizations, including Triple2 Digital, Vinergy, and Dynamic 365 Group.

Here’s a glimpse of what you’ll learn:

  • [02:21] Liz Carter explains how GROW AI evolved into a business
  • [05:33] How GROW AI is using the full potential of AI automated chat funnels
  • [08:25] Educating clients to overcome their aversion to using AI automated chatbots
  • [10:13] How automation engages your audience and multiplies organic reach
  • [13:17] Liz talks about who her ideal ecommerce clients are
  • [13:59] Can AI automation increase conversions and scale a brand?
  • [15:57] The benefits of automation: 24/7 personalized customer engagement interaction
  • [18:27] How Liz plans to scale GROW AI and her aspirations for the business
  • [20:00] Liz discusses how GROW AI handles objections, personalizes funnels, and maximizes conversions
  • [25:57] Does AI automation work with CRM systems?

In this episode…

In today’s fast-paced digital world, social media platforms like Facebook and Instagram have become essential tools for businesses to reach their potential customers. However, with technology enhancements and the number of followers increasing, staying relevant and efficiently running the business becomes challenging. How can you take advantage of AI automation to grow your business?

AI expert Liz Carter says businesses can save time, effort, and money and engage with customers by leveraging AI automated chat funnel strategies. Systems can use advanced AI algorithms to provide personalized responses to customers’ queries, helping businesses build stronger relationships with their clients. Through Facebook Messenger, Instagram DM, and WhatsApp automation, brands can educate their customers about their products and services, convert them into clients, and ultimately grow their business. She shares how these chat funnel systems are the perfect solution for companies looking to enhance customer engagement and retention rates.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Liz Carter, Founder and CEO of GROW AI, to discuss how to monetize socials through AI automated chat funnel systems. Liz explains how she maximizes the full potential of automated chat funnels, what the benefits of 24/7 automation are, how AI automations engage your audience and multiply organic reach, and what the impact of automation is on growing a business.

Resources mentioned in this episode:

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Episode Transcript

Intro  0:07

Hey folks, it’s the Quiet Light Podcast where we share relentlessly honest insights, actionable tips, and entrepreneurial stories that will help founders identify and reach their goals.

Pat Yates  0:32

Hello, and welcome to the Quiet Light Podcast. I’m Pat Yates. Thank you for joining me again, today I have a great conversation with someone from the other side of the Earth, she puts another shrimp on the barbie as they would say, Liz Carter from Australia. And she’s a fascinating lady, because she took AI immediately and turned it into a business that she could scale. So, if you’re thinking about doing AI is something that everyone would want to look at. It’s a fascinating space to get into the AI. Some people are a little bit intimidated by it. But if you’re looking at chat funnels, and you work on Facebook and Instagram, this is a place to talk to her. Because so if you’re spending a lot of time replying to customers, or if overnight, you’re not being able to get to people, building these chat funnels, to where people can get things done, it’s going to make you more efficient, it’s also going to make your business look better. So it has a chance to not only engage with customers, grow your sales, make your customer services here and automate a lot of things that become painful. It’s one of those things that you could really learn from as well as you can obviously scale your business and gain time. I think that this was sort of foreign to me a couple of years ago. And as I’ve started to learn more about AI and what it can do, these are the kinds of uses that small business and ecomm people should really be concentrating on. I think Liz is an expert in this and she’s right on the cutting edge of understanding it. So I think there’s gonna be a lot of actionable tips come from this today. She’s a fascinating lady. I can’t wait to talk to her. So Liz Carter from GROW AI. Liz, welcome to the Quiet Light Podcast. It’s great to see you today.

Liz Carter  2:00

Thanks, Pat. Thanks for having me. You too.

Pat Yates  2:02

Absolutely. I’m so excited about this, it’s like AI is coming to people’s minds so much here recently on a lot of ways, some good, some bad, some indifferent, but it’s something that everyone’s kind of dealing with. So I’m really excited about this conversation. So I know your businesses GROW AI but tell us about you where you’re from, and maybe a little overview of the business.

Liz Carter  2:21

Yeah, I’m Romanian, you can probably tell by my accent. I live in Australia. I’ve been living here seven years now with my daughter. And I started GROW AI in 2019 following an idea that I had even earlier than that. During 2016 2018 I started learning chatbots I started building chatbots playing around with them. And I was doing that mainly for my online fitness business. And so in 2019, I kept thinking about having my own business. And I came up with this. So I started GROW AI in 2019. And it was right before COVID. I went after local businesses as my target market, which wasn’t the best approach at that time. Because right at the time when I was getting my very first client COVID hit. And so I had to pivot really fast during COVID. And at the same time because I was only building chatbots like automation back and forth automation, rule based job was not AI. That was a good opportunity for me during COVID to start learning AI and how AI would work with Facebook Messenger. At that point, Instagram DM was not Meta approved Instagram DM automation, it was just Facebook Messenger. So around COVID, I started pivoting and going after ecommerce brands, which was really the only thing that was working at that point. And I got my first clients took me about six months to start getting clients. But once I did, I started getting them very good results like I was driving sales for them many sales leads at the same time with everybody who has a business or only would always look at what an extra revenue stream for me like, what’s an extra sales channel that I can tap into that nobody else knows. Like, if you’re the first to do something, then you’re capitalizing on that channel. So that’s how I started GROW AI and over the last four years, we’ve had some incredible growth to the point of where in March next month, we were accepted to go to an in-person workshop with Alex Hormozi and his team. So that’s exciting because I’ve been following him for a very long time. And I just didn’t have the numbers to qualify to go and work one on one with him and his team. So we’ve been growing really fast mainly working with ecommerce businesses. That’s where we shine that’s literally been 95% of our clientele. But past that point, we’re getting a lot of interest from coaches course creators who also want to automate their Instagram DMs and do it the right way and kind of take the shortcut.

Pat Yates  5:09

That’s amazing. So I mean, obviously being in Australia, it’s fun because you get to work with United States companies and a lot of international probably too. So let’s jump into what you said the business about some people understand what a chat funnel is, you’re trying to automate that through AI and be able to increase people’s chat engagement. So tell us a little bit about the chat funnel and why you’re focused stay there.

Liz Carter  5:33

Almost nobody’s using it at its full potential right now. So when you’re seeing massive accounts on Instagram, try to DM them, it takes a while to get a response. And all of these are low hanging fruit. So when you’re looking at a brand that has an established social presence, them not having an automation that a minimum inside of their DMS, cost them money. And so when we look at a chart funnel is not just a one back and forth, let’s say I send something and I get something in return. It’s a guided experience that has a purpose, either to capture leads and buy leads, I mean, emails or phone numbers, or to drive sales. With close to no human support, there is an element of where the human may step in. And that usually happens if this user has a question or two, they ask the question, the AI would kick in based on a knowledge base that we fed it previously. If it understands the question, it will answer it. If it doesn’t understand the question, then it will open a conversation with the human team. So it’s about starting more conversations with followers, even non-followers, even people who don’t follow, you could land in your DMs and guiding that conversation to a predetermined path. So think about it. Just like you’d have a marketing funnel, you have a Facebook ad that leads to a landing page, people opt in, get something, buy something as they drop off, you retarget them with page, Facebook ads, right? In this example, you do the same thing. People start a conversation, you lead them through a path. So for example, hey, we have 30% of today, type your email below and I’ll send it to you right now. Then they get the email. And then they get the deal in the DMs. And if they don’t purchase, you will be something along the lines of them. Browsing your website not purchasing dropping off, then you have to pay for retargeting ads to bring them back. In the case of them being in a chat funnel. If they do get an offer, and they don’t purchase, then that automation is programmed or scheduled to start new conversations with these people to start to educate, ask the Frequently Asked Questions understand what they’re not buying. And that can go over weeks, sometimes even months until they place an order. So think about retargeting, but it’s for free.

Pat Yates  7:59

Yeah, that makes a lot of sense. What’s interesting about it is I think this is so new that a lot of people may have a little aversion to trying to do this or like, well, I don’t want to automate something. Because what if they say something wrong? Or it doesn’t represent my brand? Like I do? I think entrepreneurs are a little nervous sometimes to turn that over to what would be sort of automation. So how do you get past that reservation with people if they’re trying to make the decision of whether they go ahead and try to automate this?

Liz Carter  8:25

You make a great point. I think in my first two to three years of running the Chatbot agency, I ran into a lot of aversion towards automation and chat bots, people who just didn’t get it to understand what they are. AI wasn’t even a thing back then, although we were doing it. And so I feel like from we’re seeing from the sales calls that we have a lot of people who come and they actually see the potential of this technology, they have that aha moment where they understand how much they can actually do. So, for example, they can literally be capturing people into conversations, from them replying to stories from them commenting on their posts, from them, clicking on one of their Facebook ads, which is huge, because everybody struggles with Facebook ads right now. And imagine them clicking on a Facebook ad and starting an automatic conversation on the spot that takes them through a path. And so what we’re seeing is that when people are educated enough and understand the true power, and by true power is simply looking at the conversion rate. So an ecommerce website converts anywhere between one to 5% maybe if they’re lucky, a chat funnel from our data converts anywhere between seven to 39%. And by that I mean sales.

Pat Yates  9:50

Yes, that’s definitely me. So the impact that you can have on sales or something this small because it’s catching people that all the time because like live chat is not usually available for some people there and bed from midnight to say, 6am. So definitely fill some gaps. Is that part of it? Is it to have a consistent 24 hour presence? Or is it to have less work on you? Which one is or is it both?

Liz Carter  10:13

It’s both, but also pushing more people into these conversations. Because it’s not just people DMing organically like people, I just had this idea, I’m gonna DM this page, you’re telling them, hey, comment 30 below, and our thing I’ll send you 30% off, today only. So you’re literally getting them to engage. Whereas a lot of the brands out there do not engage people in this way on their Instagram, for example, more so what we see is that the brands that use the type of technology on their Instagram stories, and posts or reels, get on average, anywhere between four to six times more organic reach. And like we have clients that see anywhere between 10 to 20. So whereas previously, they used to get maybe three to four clients, three to 400 views on the reels, now they’re getting 10,000. Just because they create all of that engagement, the more people comment and then interact in the DMs, the more the algorithm shows that piece of content to more and more people. So, it is a win-win-win.

Pat Yates  11:16

That’s definitely the case. As I read through your site, it became like, one of the biggest questions is how long does it take for people to actually engage and get results? So tell us a little bit about that. I don’t know if it starts out where just because it’s there, people engage or if people are standoffish to it not understanding it yet, as customers, how long does it take to actually get good traction?

Liz Carter  11:37

it can literally be overnight. So I have a done for you agency, where we go in and we pretty much do everything, we build out one of the platforms usually takes about seven, seven days to build it out. Once we launch it, it’s just a matter of traffic. So if you only have one person engaging with your content, I mean, you might get their email address, but the whole thing is to create traffic inside of the DMs. So getting people to comment, reply to stories. And that can literally be overnight, you can literally engage 2000 people overnight. And then from there, it just blows up, you get their email addresses, and you start leading them to a purchase. And that purchase may not happen immediately. But like I said, if they don’t make a purchase, then the Chatbot will start new conversations over the next few weeks, and ultimately drive into a purchase.

Pat Yates  12:30

Right? So to understand right now, this is only available on Facebook and Instagram. Do you see that expanding? What other market places and things would you be looking at in the future to be able to utilize?

Liz Carter  12:39

It’s also available on WhatsApp and Telegram, I think meta will keep expanding on this. But for now, the most functionality we have is on Facebook, and Instagram DM, but you can also do it on WhatsApp and Telegram. We haven’t seen that much interest in the other two channels so far.

Pat Yates  12:59

Right? So this technology is really just starting because you’re sort of on the infancy of where things will actually expand. So what kind of client is perfect for you? I mean, is there a certain size of business that needs to work with you? Or is there a time when someone needs to think oh, this may not be for me or is it doesn’t matter?

Liz Carter  13:17

Ideally, the type of client that has some website traffic and some social engagement by that I mean, what we’ve seen is that ecommerce brands that do at least 50k could be even less if they have a massive social presence, that they’re not just not monetizing. So ideally, they will do maybe at least 50k a month through the shop, and have maybe five to 10,000 followers on Instagram that we can start getting into to get the ball rolling with. Yeah.

Pat Yates  13:46

That’s awesome. So tell me a little bit about the growth of the company. I know you started it recently. Have you seen a lot of traction and success stories with clients? I mean, what are some of the best results that you’ve seen so far.

Liz Carter  13:59

And one of the best results, and that’s what usually attracts people to work with us is capturing emails at a very high rate. By high rate I mean, 92 to 99%, like a website pop up will do a 2% maybe. Whereas in the DMs we managed to get emails from anywhere between like above 90% of these people, which is huge, because these brands are list building at the same time, but then it’s the conversion rate. So people actually purchasing from an automated chat funnel, which is anywhere between seven to 39%. And that’s huge, because we have ecommerce brands that come to us. And they’re doing 1%, 2%, 3% and then they launch this and they instantly get seven, 10, 11 they will start low, slow, lower. And then based on how the optimization has funnel, it’s going to start doing more and more and past this point, it’s scalable. So it is scalable with messenger ads and Instagram, DMS So once you have a conversation that converts people, let’s say 10%, then you’re going to put some money behind it and pay for traffic to get people to start these conversations from an ad.

Pat Yates  15:12

Sure, that makes a lot of sense. So me Is this, like my econ business that I have was on Shark Tank in 2015. A lot of people we come in have a lot of traffic. So Are there limitations to how much you can handle? Let’s say that you get at a TV appearance, and you have 5000 people that come in the site, you have 1000 people that can currently try to talk to you? Is it scalable to that level for ecomm? Yes, yes. Because I think that it’s always important to get quick feedback to customers, because if not, they’re going to look other places. So tell us a little bit about what you think. I mean, to me, the most important part of this is being 24/7 available, like it’s me, is that the best thing here? Is it to be able to market back to undo promotions. What other things can you do with it?

Liz Carter  15:57

I think it’s both. So you want to give both market. And when I say promotions, and I give an example. It’s not just about leading with giving a discount, it’s also understanding them. So educating them, asking them questions, maybe quizzes, understanding what their interests are. And then based on that, map out new conversation experiences, to cater to what they said they were interested in. So it gets more personalized with each future interaction. But at the same time, the nonstop round the clock, live chat or just support is super important, because people just don’t have the patience to wait for live chat. And you said something very interesting to speak to them as if it were you actually in the States, at least, you have to tell people that they’re talking to about by law. You can’t say hey, it’s Pat is like or it’s Pat bots. So it’s Pat’s virtual assistant. And people are actually very comfortable engaging with an automation back and forth, and sometimes share a lot more with an automation than they share with their spouses, or friends. It’s like going to Google and looking at something that you don’t want anybody else to find is the exactly the same thing.

Pat Yates  17:12

Yeah, that’s really good. So sitting back in 2020, people are home, the pandemic, a lot of things around the world were crazy. What makes you focus on this because it’s like, it’s so progressive. Now, a couple years ago, people had ideas of this, but didn’t have the ability to implement, what led you to do this?

Liz Carter  17:29

I did a lot of research. So I had a job in the Microsoft space, late 2019, which I quit. And then I started doing research. And based on my research, I landed back on these chatbots that I had built previously. And I felt that this was going somewhere. Honestly, I couldn’t tell you what made me it good. But from following all sorts of different people and seeing what they are doing, and then AI came up. And I’m like, That’s interesting. Let me look more into this. And it was just I had nothing better to do with COVID.

Pat Yates  18:05

Some of the best ideas are born out of that. There’s no question about that. So tell us about what is the plan for you in 2024, you’ve obviously got a great system a great business, and it’s something people need, are there alliterations of this that will go into say Shopify and other places, what the plan for the future for GROW AI?

Liz Carter  18:27

Caillat that’s ongoing to the workshop with Hormozi, I want to understand what’s the best and fastest way to take this to a million a month and beyond. And do it in the right way where I don’t scale a sales team faster, too fast. And then the fulfillment team breaks because they can’t handle it. That’s one main objective. And the second one is, we’ve actually built our mini SaaS on top of the main chatbot platform that we build these chat bots on. And so it’s very important for us to package at mini SaaS that’s, that’s a tracking system that allows us to understand how people buy when they buy what makes them buy, and kind of give back this all of this Intel back to our clients. So we need to package that into a less a user friendly version that our clients can handle on their own. And they don’t need potentially my team to kind of tell them everything that’s happening in the backend or just be afraid of touching something that it because it breaks. So this will be my main focus is over the next 12 months.

Pat Yates  19:34

That’s really interesting. So I think that where the rubber meets the road with a lot of people and I noticed on your blog, you’d written an article about five techniques of sales benefits for DTC brands that you can do using AI. Do you mind giving an overview to people that have ecommerce businesses of maybe how it can impact your sales and in what ways I know answering questions quick makes people more engaged. But there are actual techniques to increase your sales inside of this. If so what are they?

Liz Carter  20:00

Yes. So first of all, is when you look at a chat funnel, before we even launch any of these, we always ask our clients, what are the main reasons why people don’t buy from you immediately. So they’re going to come to us and say, hey, they don’t buy because of this, they don’t understand shipping, will this work for me? How does this work? What’s the best product for me? And so they give us three to five reasons that we build back into the chat one. And those are ways of less handling objections if these people do not purchase. And so that allows us to basically get those high purchase rates, like anywhere between seven to 39. So that’s one thing. The second thing is the personalization behind these chat funnels. So when people engage with a chatbot, they’re asked questions about their interests, and allowing us to understand what to recommend to them. That makes sense for their current needs. And that brings the personalization level to such a level that when they get a recommendation, that is exactly what they were looking for. And we tell them because he told me this, I’m recommending this for you. So all of these are like pieces of the puzzle that leads to higher conversion rates. Any ecommerce brand that doesn’t do this right now will likely have to catch up in a few years. Because we get people on the phone call with us sometimes. And they say, Yeah, this is not just not the right time for me, or everybody else is doing it ahead of time. And that’s where you kind of draw the lucky ticket when you get ahead of what’s going to happen when everybody does it. It’s a little bit late.

Pat Yates  20:01

So let me ask you this. I’m sure people come in they’re skeptical, because I think a lot of people think about machine learning and AI and there’s a little bit there’s a lot of people that really embrace it. But there are a lot that say, you know what this may not be for me, here’s some of the bad things. How do you get over the aversions of people looking at this saying, hey, I may or may not need this? How do you connect with them to make them feel more comfortable about where machine learning and AI is going?

Liz Carter  22:11

I think initially, it’s just a matter of crunching the numbers. And we have how are you driving sales now? And if that number, the 2% conversion rate that your website had changed? What is our double? What would that do to your business and your total turnover? And more than that, we have a lot eight video testimonials, I don’t think they’re on the website. So I know you’re looking at well, on the website, we have a lot of video testimonials that we send to them. And that just proves the impact that this has on an ecommerce brand. And not just numbers wise, it’s just about building relationships with an audience that you previously were not building. So, you weren’t understanding your audience. You weren’t creating a connection. And that matters a lot on the long term in terms of how do you actually treat those people before they become a client? And also after that.

Pat Yates  23:09

That’s great. So I know we’ve touched on a lot of things that obviously you have a great business, I think this is really fascinating, because I’ve seen some of it I’ve thought about doing in my ecommerce business. What are the things inside GROW AI do you think people should know about in your business? I know we’ve touched on most of it. But are there other facets to it that you would want them to know go?

Liz Carter  23:28

I think one of the most important things, and this is probably one of the main, the first objection that we get is like, I wouldn’t know how to do this. So if somebody comes to me, like, I get this, this looks amazing. I just, I have no idea how to do it. I don’t have the bandwidth to learn it or to do anything for that matter. And the thing about GROW AI is that we pretty much do everything. It is 100% Done For You agency where we come in, we understand your brand, your process, the way that you sell your customer, and then we build out everything in the back end. And not only we build it, we launch it, we optimize it, and then it’s yours. So we’re pretty much building something that then becomes your IP and you retain it, it keeps working inside of your DMs as an evergreen structure.

Pat Yates  24:15

That’s really incredible. So if the people out here in the audience, and obviously we’re talking come to you and want to say, Hey, I’d like to learn about this. Do you have an ability to do a meeting with them and tell them about it? Have you assessed their needs to be able to get them on boarded?

Liz Carter  24:30

Yeah, absolutely. They can get on a call with one of my strategists and they look at their business and they understand exactly where they’re at, how much traffic they have, what’s the potential to them, and then they’re able to map out a game plan for them.

Pat Yates  24:46

I think that’s really amazing. Because the more that I talk to entrepreneurs, the more that I see they’re trying to automate systems to get leaner if they can save two hours a week by doing something like this. The value is really incredible, right? Because their savings in both directions. I mean, when you do your case studies, is it better that two people see the sales trajectory of growth better? Or do they look at the time savings and ability to? Or is it both?

Liz Carter  25:10

That is a very good question. Now that I think about it, they focus a lot, they don’t focus at all on savings, if I’m being honest, or they just haven’t mentioned it. Inside of our testimonials, they are just mind blown by the potential by how many emails are capturing at such a high rate, and all automated by how many sales, they’re driving, how this has changed the way that they communicate with their audience and how they’re building relationships, I feel like they’re focused a lot on this other side of generating results that they have not so far more so than saving, but they are saying as well at the same time. And they just don’t focus on that side.

Pat Yates  25:49

It’s really fascinating. And I think you even say that you can tie it into your CRM systems, right? Or there, can you name any of those that you work with what kind of system.

Liz Carter  25:57

Mainly Klavio, MailChimp, Active Campaign we like most of our clients, because they’re ecommerce, they use Klavio. That works seamlessly. So at the point where somebody opts in to a chat funnel, they give us their email address, then they’re immediately and instantly flows to klavio and potentially triggers an email sequence that complements the same conversation in the chat. So it’s gonna send something, hey, here are your quiz results. Come back to me when you want to shop or something like that. So it complements the same conversation, they took a quiz, and they got this recommendation, because of what they said they’re interested in, then the email would pull the data from the DMs and send an email that complements the same chat they had.

Pat Yates  26:43

That’s amazing. So this has been an awesome conversation. I think people should look at this more because I think automation really helps people get leaner and be able to do a good job and other faster business, I think you have no idea how much this could benefit. Because if you’re saving time in one direction, you might make it in the other one, if you’re working on it, not to mention the fact that the system itself can help you increase your sales. So let’s assume that our people out there our listeners want to get in touch with you or GROW AI. How do they do? How do they get in touch with you, Liz?

Liz Carter  27:10

Yeah, they go to our website, and they can schedule a call with us there are a few freebies if they want to read more before jumping on a call with us, we have a free guide the seven install automation, money secrets that kind of breaks down all of the ways that they can use this technology to make more money and have happier clients. And then from there, at the end of that guide, they can also schedule a call with us. And if they want more freebies, they can go to my Instagram Liziana Carter and if they comment on my reels they will get an automated DM.

Pat Yates  27:44

There they go. Now they can come online and find you and be able to get a little bit of a bonus. Liz this has been an amazing conversation obviously, you’ve done an amazing job getting ahead of technology. I really am fascinated by people that take the new technologies and apply them and then just grow it because you’re way ahead of the curve on this. So few listeners out there again this is grow, the website is the business itself is GROW AI, Liz Carter, it’s been amazing to talk to you today. Thanks for coming on the Quiet Light Podcast.

Liz Carter  28:12

Thank you for having me.

Outro  28:16

Today’s podcast was produced by Rise25 and the Quiet Light content team. If you have a suggestion for a future podcast, subject or guest, email us at [email protected]. Be sure to follow us on YouTube, Facebook, LinkedIn, Twitter and Instagram, and subscribe to the show wherever you get your podcasts. Thanks for listening. We’ll see you next week.

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