6-Year-Old Productized Digital Public Relations Business | Strong Operator | Absentee-Owned
Currently Under Offer
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REVENUE
$385,790
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INCOME
$113,620
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MULTIPLE
3.51x
Asking Price: $399,000
Reading Time: < 1 minuteThis business is a productized digital public relations firm with a strong team and is ready to scale. It offers press release placement through strategic partnerships, reputation management, and other related services. Revenue has grown 200% YoY since adding a single, dedicated outbound salesperson.
This is a turnkey business with a strong operator who has helped grow the business in the past year and is willing to stay on as acting CEO. The seller currently spends no time on day-to-day operations.
With this business, a buyer has the opportunity to take a low-touch business with stable cash flow and scale it to their desired level. No technical experience is required, though sales experience would be a bonus. A new owner will have the space to choose several paths for growth. Primarily, this would involve hiring more salespeople and training them on the proven model. A single salesperson dramatically increased revenue, and hiring a few more could result in astronomical returns.
PPC is a key area to test, as the seller has run only a few campaigns, and most traffic is organic or driven by outbound sales. Meta Ads have not been tried at all, though some competitors are successful with them. Service offerings could be expanded to grab more of the market or upsell current clients. An email list of more than 4K previous clients is ready for further engagement.
The seller still sees the potential, but knows it would require him to be more hands-on. He’s ready to hand it off. Operations are systematized, and a new owner should be able to learn the business within 30 days.
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Meet Your Advisor
Brad Wayland
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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