SBA PQ | 10 Year Old Content & Software Biz Focused on Magic: The Gathering | Steady Growth
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REVENUE
$937,822
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INCOME
$692,549
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MULTIPLE
3.36x
Asking Price: $2,325,000Sold
Reading Time: 2 minutesLaunched in 2015, this business publishes epic content and software applications for passionate fans of the trading card game Magic: The Gathering (MTG). The business has consistently grown each year over the last five years. There are three other sites in the portfolio.
With this business, a buyer can acquire a well-established content and software business that targets a passionate, growing audience.
Magic: The Gathering boasts over 50M players worldwide. MTG Arena, the official way to play MTG online, has over 13M users, with 50%–70% of them online at least once per day. The overall Collectible Card Games market was valued at $13.27B in 2024 and is expected to reach $14.81B in 2025. By 2033, it is expected to grow to $35.63B, with a CAGR (compound annual growth rate) of 11.6% during the forecast period 2025–2033. This business is poised for substantial growth.
Several strong growth initiatives can catapult this brand to the next level. First, expanding the content on one of the smaller sites tenfold should lead to linear traffic and revenue growth. Second, the newsletter is growing at a rate of 5,000 subscribers per month, but it could grow even faster with the correct Meta ads campaign. Third, a network of Facebook pages catering to MTG fans could increase revenue by increasing traffic or participating in Facebook’s publisher payouts program. Fourth, expanding to other trading card games is a massive opportunity for this trusted name. Finally, launching a physical product could generate millions in revenue. The seller has affiliate articles and Amazon Associates data to inform the creation of a low-CAC (customer acquisition cost) product that MTG fans will purchase.
The seller spends about 20 hours per week on the business and has a fully transferable team.
The seller has been operating this business for a considerable time and is now ready for a new challenge. He is willing to provide up to 90 days of transition assistance.
This business has sold :-(
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Meet Your Advisor
Brad Wayland
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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