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Time to Sell Your Baby? 5 Ways To Avoid Scaring Off Potential Buyers
By Quiet Light
You know all of your website’s quirks, shortcuts, and shortcomings. It’s been a constant friend through the ups and downs of your startup’s early days, and now it basically runs itself — you’re so proud. So what if you want to sell it? How do you avoid the problem of unintentionally scaring off buyers?
Finding a buyer to invest in an online business you’ve created from scratch can be fraught with difficulty. It’s not like selling a secondhand car or an old office chair; you’ve left your mark on your website, and it’s a bit more serious than a couple of bum imprints in the leather.
When they’re not thinking about selling, business owners don’t consider selling points. But it pays to think like a buyer, even when you and your site are still honeymooning.
