“I have money now at the end of this process where I can have freedom, I can do whatever I want to do next.”

In Step

Discover how Hilary and Rod started an ecommerce apparel business in their garage and scaled it for a life changing seven-figure exit.

© Quiet Light

Free Case Study

One unexpected shift in perspective helped Rod and Hilary gain personal and financial freedom.

Find out how they flipped the script in this exclusive case study.


Unique Insights

  • Detailed breakdown of the valuation process and the actionable steps taken after to increase value.
  • In-depth solutions for identifying and addressing weaknesses in the business.
  • Analysis of the business through a buyer's lens.
  • Comparison across multiple buyers and corresponding offers.
  • BONUS! Chart with data-driven insights from FIVE additional ecommerce deals including multiple, deal terms, and price.

From hustling day-to-day to unlocking endless possibilities.

Hilary moved to Los Angeles to start an entrepreneurial career in one of the most creative cities in the world. She learned all about the grind, opened her own dance studio, and constantly looked for new avenues to expand her career. Rod had a similar thirst for entrepreneurship, and both yearned for a team environment.

Fast forward through multiple moves and two children later, the duo found themselves searching for a solution that would allow them to spend more time with their family and enjoy life. So, Hilary leaned into the fashion and styling skills she picked up in LA and entered the world of ecommerce. What started out as a manageable, at-home endeavor quickly turned into an empire, which forced them to ask the question: where do we go from here?

From Zero to Sixty

After brainstorming which products to sell, Hilary eventually sourced a supply of tote bags, partnered with a blog, and waited for orders to come in. But she didn’t have to wait long...because the inventory sold out in just one day. Now it was time to scale.

We'll Need a Bigger Boat

It was clear Hilary had discovered a huge opportunity within the women’s online apparel market, and she reacted quickly. Within one year, Rod quit his job to join the effort, they moved the business out of their spare room and into several warehouses, and they found themselves hiring a new employee every week to keep up with demand.

A Buyer's Perspective

Though the business was booming, Hilary and Rod never intended to build something that required them to work around the clock. Having no idea what their options were, they met with Quiet Light Advisor Jason Yelowitz, who walked them through what an exit could look like and the steps needed to achieve it. His expert ability to examine a business through the lens of a buyer was pivotal to taking this business to market at the highest possible value.


It wasn’t easy. Jason helped Hilary and Rod understand the strengths and weaknesses in their business, and more importantly how to leverage both in negotiations. Despite several deals falling through, Jason’s persistence and solution-oriented approach landed this entrepreneur team an incredible seven-figure exit. Finally, they achieved what they wanted all along: freedom.

Hilary and Rod discovered the endless possibilities that come with financial freedom. Are you next?

Selling definitely has given us confidence that there’s a lot of possibilities out there...and a lot of ways to go find fulfillment, make some money, do some good things in the world, and grow as a person.


You've heard the story. Now go behind the scenes.

Dive into this case study to learn all of the details behind this sale including the valuation process, deal structure iterations, preparation roadblocks, and more.

PLUS: Extra data-driven insights from FIVE additional ecommerce deals we've recently closed.


More inspiring stories.

Watch how these Quiet Giants overcame obstacles and found freedom by exiting on their own terms.

The Fighter


Meet Ramon

"You don't need to create the next Facebook or Tesla to start a business that creates financial freedom for you."

"To get five full-price offers on the first day felt really good."





“When that payment hit the bank account, we had never seen that much in our account ever in our lives.”

"For me, personally, it is very empowering to have this independence."

Field of Dreams


Praise for Quiet Light

“You put a lot of faith in your broker. It’s a very significant decision. Working with Quiet Light for the sale of my business was one of life’s great decisions. They packaged it beautifully, found the perfect buyer, and closed the sale at my asking price – all while keeping the hammer down and the communication flowing. For all this they have my gratitude, and the ultimate testimonial: my next sale.”

– John G

“When I was deciding to sell my business, it was like jumping into the deep side of the pool without any swimming experience. My first call with Quiet Light was like being thrown a lifesaver while explaining the entire process. I was originally planning to sell ASAP, but decided to follow their advice to wait a few months and optimize my business value. Sure glad I did, because it ended up increasing my valuation by a third."

- LV

“Before choosing a website broker, I made a list of all the things that were important to me in a broker. Most of the other choices had 4 or 5 of the 10 things that were important to me. Quiet Light had 14 out of the 10. Why 14? They brought to my attentions things that I would never even have thought of, and he executed flawlessly in finding me a buyer. I’ve been unable to find another broker at their level to this day, and I feel like they are truly the best in the business.”

– Brian

Get more offers and better deal terms with Quiet Light

Your online business is not our inventory to sell. It’s the product of your hard work, risk, and investment. Why would you settle for anything less than an incredible exit on your terms?

Working with Quiet Light's entrepreneur-led team puts you in the driver seat. Our refined process helps you receive multiple qualified offers and exit quickly to the buyer you choose, for the price and terms you designate.

Here's a quick look at our industry-leading process.


Your Initial Valuation Call

Whether you plan to sell now or in the future, it's important to get a sense of what your greatest asset is worth and how to set yourself up for maximum acquisition value when you’re ready.

During your call, you and your Quiet Light advisor will establish a broad value range for your business. This range is based on the most up-to-date multiples for your niche, plus factors like your team, run rate, and inventory.


Letter of Engagement

Once we have established your goals and agree on a path to a successful exit, we will sign a letter of engagement. Our engagement is only 90 days, so you will not be locked into any long-term contracts you can't get out of.

In fact, if we fail to meet your expectations you can end the engagement at any time.


Your Detailed Client Interview

Your client interview is tailored to your business. Our goal is to be as thorough as possible and ask you every question that a potential buyer might ask you, so you’re prepared with an accurate answer.

We’ll go through all the details of your business together, because nothing else matters if the numbers aren’t correct.

Finally, we’ll explore your business’ growth opportunities. Buyers love clear paths to growth — especially those that are already under way.


Public Listing

Using the information you’ve given us and our extensive experience evaluating online businesses, we’ll create a clear, enticing package that highlights your business’ strengths and admits its weaknesses.

Then, we will schedule your listing to go to market and manage the flow of inquiries. Our listings typically get dozens (if not hundreds) of inquiries and multiple qualified offers.


Finding the Right Buyer

Once all the offers come in, we will help you sort through them and find the right fit for your goals. Things we help you consider are sales price/multiple, cash at closing, and earnout terms.

When your buyer is ready to seal the deal, we’ll set you up with all the documents you need to plan a smooth, snag-free closing.

Eighty-five percent of Quiet Light listings sell in 90 days or less, so you won’t live in limbo for long.