Resources for Buying and Selling Online Businesses

Email Campaign Boosts Monthly Revenue by $300,000


Reinis KruminsReinis Krumins is the Co-founder of agencyJR, which helps e-commerce businesses scale and increase sales at record speed using a proven product launch formula. At agencyJR, clients see a 15-30% boost in sales, increased profitability for all marketing efforts, and a 10-20% abandoned cart recovery rate. Reinis is also the Product Director for Frozen Ventures, LLC and has experience as a social media graphic designer.

Here’s a glimpse of what you’ll learn:

  • [03:23] Reinis Krumins talks about having more control of your website’s data for targeted email campaigns
  • [06:50] Why you need to implement regular updates and split testing to boost sales
  • [11:08] What email flowchart should you follow?
  • [16:47] Reinis explains a case study examining business email marketing
  • [22:50] The importance of studying successful niches to target consumers
  • [28:31] Reinis shares agencyJR’s onboarding process

In this episode…

How can email marketing impact valuations and the expected growth of your business? What if you could send a specific email to drive traffic and boost sales?

For a successful campaign, there is a flow to follow: reminder, discount, and value. Reinis Krumins helps brands do that. Reinis recommends you follow this flowchart to successfully showcase your products for greater returns. This helped a client scale from $1 million in sales to $1.2 million just by implementing email campaigns and updating their existing email flows! Are you ready to do the same?

In this episode of the Quiet Light Podcast, Joe Valley sits down with Reinis Krumins, Co-founder of agencyJR, to focus on how email marketing can increase sales. Reinis talks about controlling data and split resting for desired results, proven campaign strategies to increase sales, and thinking from a customer lens to target your audience.

Resources mentioned in this episode:

Sponsor for this episode

This episode is brought to you by MyAmazonGuy, an Amazon agency to help level up your PPC, SEO, Design, and manage your entire Amazon catalog.

This episode is also brought to you by Quiet Light, a brokerage firm that wants to help you successfully sell your online business.

There is no wrong reason for selling your business. However, there is a right time and a right way. The team of leading entrepreneurs at Quiet Light wants to help you discover the right time and strategy for selling your business. They provide trustworthy advice, effective strategies, and honest valuations. So, your Quiet Light advisors aren’t your everyday brokers — they’re your partner and friend through every phase of the exit planning process.

If you’re new to the prospect of buying and selling, Quiet Light is here to support you. Their plethora of top-notch resources will provide everything you need to know about when and how to buy or sell an online business. Quiet Light offers high-quality videos, articles, podcasts, and guides to help you make the best decision for your online business.

Not sure what your business is really worth? No worries. Quiet Light offers a free valuation and marketplace-ready assessment on its website. That’s right—this quick, easy, and free valuation has no strings attached. Knowing the true value of your business has never been easier!

What are you waiting for? Quiet Light offers the best experience, strategies, and advice to make your exit successful. To learn more, go to, email [email protected], or call 800.746.5034 today.

Episode Transcript

Intro  0:07

Hi folks, it’s the Quiet Light Podcast where we share relentlessly honest insights, actionable tips, and entrepreneurial stories that will help founders identify and reach their goals.

Joe Valley  0:18

Hey folks, Joe Valley here. Thanks for joining me for another episode of the Quiet Light Podcast. Today’s episode is brought to you by I know Stephen personally, they’ve helped out lots of folks that have bought businesses from Quiet Light, and actually helped a lot of people increase the value of their businesses before they sold. So if you need to upscale your Amazon advertising your SEO, any aspects of your entire Amazon catalog reach out to my Amazon got got, you know, I’ll get that right folks, you know, Reach out to them, ask for Steve and let them know I sent you, they’ll definitely help you scale up your business. Now today’s podcast is about scaling your business through email marketing. We’ve got Reinis Krumins joining us on the podcast today. He’s the founder of agencyJR. They focus fully on email marketing. And they’ve done about $30 million in revenue for their clients through email marketing alone, in some cases, boosting the monthly revenue from 600 to $900,000, in a period of 30 days. This is sort of an afterthought, part of our marketing campaigns in many cases. And it’s something that folks, if you pay a little bit of attention to set up the proper campaigns and flows, which I know very little about. And he talks about them quite a bit here. It can really help boost your revenue, boost your profit and overall boost the valuation of your company. So let’s jump into it. Here we go. Reinis Welcome to the Quiet Light Podcast. How are you today?

Reinis Krumins  2:03

Doing great. Happy to be here.

Joe Valley  2:04

It’s good to have you here. Appreciate you joining us why don’t you share some of your background with the audience so they understand who you are and what you do?

Reinis Krumins  2:12

Yeah, some Reinis. Three years ago, we started an email marketing agency. And so far we’ve worked with over 250 clients in Europe, USA, Australia, Canada, all over the world, all over the world, really, with a variety of niches all the way from electronics to clothing and everything in between. And so far, we’ve generated around 30 million in sales, specifically through email marketing for e-commerce brands, we’ve gone through brands that have that have been acquired by companies brands that have been sold. And and we’ve seen how email marketing can impact valuations, not just valuations, even, even overall the profitability and the expected growth of the business, and how impactful this can be. I would

Joe Valley  2:59

assume most of these companies are not selling the majority of their products on Amazon. It’s mostly Shopify and things of that nature.

Reinis Krumins  3:06

Yes, it’s mostly Shopify, we have had brands that have sold on Amazon. And then they want to build out the Shopify, their Shopify arm, to sell more of their products and have more of a control over the fulfillment side and whatnot. Obviously, Amazon is a great, great channel to have. For them, they want to expand into the direct to consumer side of things as well, they have, for example, Amazon as a huge channel for you in the US, you might be able to possibly have more control and have more data. If you ever, if you have your own Shopify store, with a Shopify store, you do get people’s emails, you do get their contact contact information, which an Amazon has, has lots more limited, you do see people throwing in a slip ends, so maybe guarantees that you can redeem by going to a website and entering an email. That way, you know, you can collect some data from Amazon. But you know, Jeff Bezos is not going to hand the emails and names for everyone to you.

Joe Valley  4:05

Yeah, no, he’s not that kind of guy. He’s doing it. He’s doing enough like we should we shouldn’t sell because he’s not sharing email. So he’s doing enough for everybody. A lot of businesses that would never exist if it weren’t for for Amazon for sure. Tell me about some of the first, you know, 123 things that you do with a client that you onboard? And how’s it making a difference for them?

Reinis Krumins  4:25

Yeah, 100% Well, the biggest thing is if someone doesn’t have email marketing, or your email marketing is unoptimized, you’re probably losing 20 to 30% of your top line revenue. Even if we look at the profitability, a lot of times you could be losing up to 30% of your profits. And that’s because email marketing really is the most profitable marketing channel at the moment. You know, acquisition is the most difficult part and the cost the most money. Once you have a client that’s placed an order from you, it’s a lot easier to get them to buy again and again. Email Marketing, SMS marketing are the tools to do that. When we onboard a new client, we typically do three things. First thing is understanding their exact situation with email marketing, what are they doing what’s working for them, what’s not working for them. Typically, its lack of email flows that have been set up. So email flows, think of them as behaviorally based email sequences. So if someone abandons a checkout, they receive emails, if they place an order, they receive emails, if they place three orders, they receive different email. So if they do X, they get why. And on the flip side of email marketing, we have email marketing campaigns, which is more disruptive based marketing. So think of that as a Facebook ad, on on your Facebook feed, you’re scrolling through feed, you see organic posts, and then there’s a disruption of someone trying to catch your attention. The same thing we deal with in the inbox, is we decide when to send what to send to whom to send a very specific Email to Drive Traffic, no matter what they have done, or they haven’t done on the website. Typically. We look at these, this area, that’s phase one. And after Well, let

Joe Valley  6:09

me ask you a question in that regard. When it comes to the flows, how often are they updated? Right, the one where do you just set it and forget it? And assuming? I mean, obviously, you’re tracking data and testing in that nature. But how often is it updated? How much work is involved with setting up the flows? For folks?

Reinis Krumins  6:27

That’s very good question, I’d say the bigger the brand, the more often you need to update your flows, it all comes down to the mathematics. If you have a brand that does maybe 200k a month. For them, we would typically update them every six months, or run through an audit every quarter. But we’re not actively working on updates. However, for a brand that does maybe a million a month in sales, doing monthly updates, or quarterly updates, at least, can help out a ton. You can run different split tests, you can tell test different kinds of emails, you might update a product in your catalog. So you might need to update some specific emails test new upsells cross sells. And that can impact your sales by quite a significant margin. Even if you boost sales and email flows by 1% over a year, that adds up to $120,000 in extra top line revenue, which if you’re maybe looking to acquire, acquire a business or even sell a business, that can change, you know, all the they can change the valuation quickly.

Joe Valley  7:27

Yeah, even just you know, 120,000 additional sales, maybe call it $24,000 in profit, and it’s $100,000 to the value of your business depending upon what kind of multiple you’re looking at. So what’s involved in an audit? Well, you know, you say you audit them, quarterly things of that nature, what’s involved with an audit.

Reinis Krumins  7:47

So we we go through every single flow in every single email, but in the flow, we’re looking at the Playstore, rates, open rates, click through rates. And we basically put all these metrics within a document we have and compare them alongside our KPIs, we might see that we have an abandoned checkout flow that’s recovering, let’s say 12% of abandoned checkouts. But we see that email three out of five is only maybe recovering 0.5%. So that’s an email which we can test a couple of variables on, we can test when the email is sent, we can test the subject line, we can test, the button layout, the the copy, and the main angle of the email, and we look at these variables and then we try to switch up, we try to ensure we can convert to more customers. Sometimes what we might see in accounts. If there has been abandoned checkout sequence created, it might be a lot simpler, where the first email is just trying to get people to go back to the site. Second, email shows discounts third email just twice as scarcity around discount. However, the email flow might not be handling the customers true concerns. So we might split this that against an FAQ email, we take the frequently asked questions, put them together, send that out and run it and run the data. And then in the Navy Test calculator until we get statistical significance.

Joe Valley  9:06

And how you how do you do this split test within I’m assuming it’s clay VO, this is a software that you’re using. And there’s split testing a component to Klaviyo pretty simple.

Reinis Krumins  9:16

Yes, there is. There is. So you can there are two options. If you are testing, let’s say just a subject line, you can just start maybe tests for the same email, like select a different subject line and ship out the email itself. But if you want to test different email styles, or different types of emails being sent out, they have a split testing feature, which you can simply drag and drop and play around with

Joe Valley  9:39

and the initial flows that you set up in the emails that are being sent. What’s the best type of email to send in terms of is it just checking in with you is it you know, giving away information for free? Is it being helpful? Is it a discount? What are you finding that first email to be most successful, what kind of email should be sent out? So

Reinis Krumins  10:07

when you say the first email, do you mean the first email within a flow? Or the

Joe Valley  10:11

real idea what I mean? I’m just I have I have Clay Do I pay for it every month and I don’t send out emails on the extra per door side. And on the Quiet Light side, we’ve got a team that handles it. So I’m not even part of it. But I’m asking I guess from an e-commerce brands perspective. Is there a certain type of tone that you want to apply in those first emails? Are you just is it a salesy thing? Is it a downsell thing? Or kind of what are we looking at what’s the best

Reinis Krumins  10:41

approach? So the steps females you mentioned previously, we typically like to mix all of them together, it wouldn’t be a mix and just like a Frankenstein put together one email, but we take these different elements and sprinkle them out. Within the email newsletters slash campaigns we send out when an email flows as well, you have to look at it from a customer’s perspective. I’ll take an abandoned checkout series flow, which everyone is familiar with. The first theme that can be just a simple reminder, we can showcase the products benefits and remind the customers to go back to the site. The second email can be at discount the third email, you have to you have to look and ask yourself, if I’ve received two emails, why am I not buying? What are my concerns, you can ask your customer support team? What do people ask before buying the product? And you might realize if you’re selling, let’s say a shirt, they’re just thinking whether the shirt runs small or runs big, they can’t quite understand the right size. So the third email might be help maybe a value email, showing them how to showing them how to properly pick a size. As an example, there are even we had a customer, we had a conversation with a brand that sells skiing equipment. For them. They have seating equipment, and they also have swim shorts. Now they wanted to eliminate the swim swim shorts from recollection for Christmas. But I told them Look, I don’t think that’s going to be the best idea. Because imagine that you go on a skiing trip, you typically go to a skiing resort, what do skiing resorts have? They have spas. So even keeping a lower inventory, or selling out the existing inventory and not discounting it too much, can be a great way to upsell customers and get that immediate sale, we can tell them and give them an idea of saying hey, look, you already have your skiing equipment, take the time and enjoy. Enjoy your vacation outs. You know when you’re off the mountain. And we can showcase the products and push them to buy a lot of times the emails we send out. It’s to handle concerns and give ideas. A lot of times people they just want to be given ideas for them to just say yes, I like to say the LME just buy the product.

Joe Valley  12:50

Gotcha. Okay, so that was all about, you know, the initial sequences that you’re setting up. And then I wanted to delve into that you wanted to go on to step two, what are the next phases that you work with on a client that you’re onboarding?

Reinis Krumins  13:05

Yes, so first thing was the audits which I mentioned. The second thing is we focus on building email flows. So with email flows, there’s depending on a scale of the brand, I will, let’s say, you know, if the brand is doing half 1,000,002 million a month, we immediately start with the full email setup, which is a welcome series paired up with a pop up on the site. So with the pop up itself, it’s not something annoying, which shows up as you immediately anthracite and annoys customers. Instead, we delay apt to try to target people who as I like to call are on the edge of buying, meaning they’ve been on the side, they’ve looked at a product, but they still haven’t decided whether they want to buy it or not. So we can capture email and retarget them through email marketing and sell them there. The next thing is a site abandonment sequence. So site amendments means if someone has gone through the site, but haven’t hasn’t looked at any specific skews, we send them an email to try to retarget them. Next layer is browse abandonment. That’s where people that have gone to the site looked at a product page but haven’t gone to the checkout or to cart. Next layer is Add to Cart add to carts for people at tap the Add to Cart button but don’t go to the checkout, then we haven’t done the checkout. So we we practically take the entire funnel and we add an email flow for each one of the funnel steps. This is for the front end. How are you capturing their

Joe Valley  14:24

email addresses in the situation if it’s you know they’re abandoning the site? Is it the pop as

Reinis Krumins  14:29

so site abandonment, browse abandonment Add to Cart? They only work for people whose emails we already have already meaning they’ve already previously placed an order opted in or they’ve abandoned a checkout. Theoretically there are tools like get emails with calm, but we haven’t seen the best success with them those tools. They look at the cookies of the person that enters the site, and they take the email from that cookie. We haven’t we haven’t seen it be the most accurate soul so we’re not using it But for some people, if you get a ton of traffic, it might be worth a shot. However, you need to be careful. So you’re gonna get too many bounces a bounce is basically you sending an email to fake email address, and then then it not delivering.

Joe Valley  15:11

Yeah. And then that means all of your other emails are going to wind up in spam or junk folders. Exactly.

Reinis Krumins  15:16

Yeah, exactly. Do you have some situation?

Joe Valley  15:18

Do you have any case studies that you can talk about in terms of a client that you’ve on boarded and what, you know, the setting up proper flows and campaigns and whatnot, how it impacted their business?

Reinis Krumins  15:29

Yes, we had a client we were starting to work with they sell in Canada in the US. And they they had a decent flow strategy. It depends on some clients. In their case, they were doing 1 million a month in sales, we scaled them up to 1.2 million. So adding 200k in sales in their case, it’s that was just specifically by implementing email campaigns and updating their existing email flows.

Joe Valley  15:57

So they were already using email flows, but hadn’t yet really, is it that they weren’t updating it on a regular basis? They weren’t focused on it. They weren’t sending the right messages. How do you go from? You know, yeah, how do you add $200,000 a month in revenue? Yeah, we’ve even

Reinis Krumins  16:13

had even had a crazier case, the we scaled a brand from 600k to 991k, in 30 days, and it’s all comes down to after auditing 351 Clavia accounts, we see that typically, first things first, people don’t have the flow, full flow setup. So the flows I mentioned, there’s still more flows than that we set up. And when brands set up email marketing, it’s kind of like a back burner, right? Do you want to focus on acquisition, you want to focus on paid advertising, and email marketing is something you sweep under the rug and you kind of set it up, you might maybe look at a course look at the default flows. Clavia shows you, but that’s not the full picture. Quite often, it’s simply put together strategy that has no depth and there has no depth really, we have too few emails, the content of the emails isn’t well enough, you have too few flows. That’s what it comes down to. On the email campaign strategy, typically, the segment, segmentation strategy is not dialed in, the content is not good enough. And they’re not sending emails frequently enough. So it’s, quite often you can see with email marketing, people are trying, they’re going in the right direction, they’re not doing enough of it, and they’re not going deep enough. And they understand that you, you still want to focus on the growth of the business, which will come through developing your products, working on paid advertising. And retention is something that’s very important. But the most, the most growth long term will come from having better acquisition, bread products, email marketing is important. But it’s always going to be more of a lagging measure, if you have a million dollars in monthly sales, you’re not going to be able to bring email marketing to to take you to 5 million directly, like your email, your email list is going to be smaller than the traffic you can generate through paid ads in this example. So I believe that’s how people also look at it. And they kind of leave it in the back of the room.

Joe Valley  18:09

Well, I think as far as a positive return on investment, you know, marketing is pretty high. You know, the cost of Klaviyo cost of doing it themselves or services like yours versus the return on investment. probably much higher than paid advertising and things of that nature, wouldn’t you say?

Reinis Krumins  18:28

I completely agree 100%. So that’s why I say email marketing might not scale the business from one to 5 million directly, but it can do it indirectly. So in the case, these I mentioned the brand, we scaled from 600 to 991k, in 30 days, just with email marketing, they’re able to generate 300k More which they can reinvest back and spade advertisements back into r&d to build new products. And again, that’s what I mentioned previously, as a business owner. Those are the main things you’ll be focusing on research and development, building your products, improving the existing products and focusing on paid advertisements. And email marketing is a tool that helps fuel those those verticals, those areas, which are aggressively going to help you scale and the email is a profit machine which you can use to to feed those those verticals.

Joe Valley  19:15

How do you decide like what to write and who writes it in your case, if you onboard a client, or you guys and your team at agencyJR, doing some of the copy creation, or giving examples of campaigns and flows to clients or the clients doing all

Reinis Krumins  19:30

of the writing. So when someone works with us, we take care of everything all the way from strategy designs, copywriting, everything and and declines and gets as involved or as detached as they want. So they want to get very, very involved in give more revisions they can when it comes to who writes it, definitely in our case, it’s either an account manager or a copywriter. The difference is a copywriter is more well versed in research and in writing more complex Pay, whether that will be for brands like finances, or very specific niches that you need industry knowledge for an account manager, someone with more broad knowledge or someone who is specified on a specific niche. So let’s say we have people who, who primarily handle beds, clients, or who primarily handle beauty clients, we’ve had simulation racing, which then would need to be handled by a copywriter. It’s a very specific niche. Coming up with email ideas, the easiest way to do it is looking at your brand and the world from a mic for a macro scale and then diving in a more niche scale. So from a macro scale, you can look at the world, what are different holidays that are happening? What are the world events that are happening right now. So from those you can narrow down, you can create like different different events and and holidays are happening and write emails around those, then you can go deeper, what’s happening within a brand? Is there something special happening this month? Do we are we launching a new product, or we may be doing an internal discount is it may be on our anniversary, then we can go down more niche to a product level. We can look at what have been the best sellers of the previous month best seller so far, if they changed, they might say the same practically all the time. In that case, you know, you can skip that step. But then again, you can look at your season and think of think think of it from your customers lens. And you can look from a couple of lenses there. You can look from your buyers. And think hey, if I have purchased product X, which might be yours hero SKU what would I need to know or what would be useful for me to improve my product x. So if you purchased even gym shorts, there might be different upsells you might have for weightlifting, which might be weightlifting straps, maybe wrist wraps, wrist wraps, and you can write content and combine the two products together. For people who haven’t purchased you can think about how can we get them to trust us more you can send emails showcasing case leads from clients, recent wins from clients, and tie those in with the product you’re selling. And a lot of times it comes down to giving customers ideas, what are specific ideas we can give them. I’ll take Mother’s Day, for example. On Klaviyo, you can segment customers based on the prediction of their gender, whether they’re male or female. And we could send two emails, once a males want the females for males, we could say hey, for for Women’s Day, get your girlfriend, get your wife, get your mother a gift. For women, we could take a similar angle, but the way we talk with women and men is different. When a chauffeur for a man that you know this is gonna, they’re gonna love you more, they’re gonna be more emotionally swayed to you. For women, it’s more, you know, telling them, Hey, take care of your family, take care of your mother show her love verse for a man, we can take a different angle. And through segmentation, sort of giving customers ideas, we can write more unique case studies. And what works very well if you can’t come up with anything. Look at similar niches and take ideas from them. If you are selling dogs, dog products, look at what people are doing with maybe food supplementation, maybe take some ideas and adjust it for your niche, quite often what’s working for them, could end up working for you. So you don’t need to be original 100% of the time. That’s what’s great, you know, working for working with an agency, you have a lot of data, they see what’s working in the nation, so they can take the best from each nation, combine it to get the best results quicker, you know, if

Joe Valley  23:46

somebody wanted to do all of this on their own? Like, is there a structure? Is there like a roadmap of how to set up your, your campaigns and your flows? And all of this? Or is it something that you really have to do individually for each type of business?

Reinis Krumins  24:04

There so there are principles you follow, but there isn’t a template per se. Principles are typically quite simple. If I have to look at most accounts we’ve seen in the mistakes we make. I would say first things first, focus on again, look through everything from your customers lens the same way you would write your landing pages copy, send more emails and you think you might need to send and create more flows than you might think you might need to create doubt will be the Aegis breakdown for someone who wants to deal with on on their own. There obviously are courses on my Twitter page, I do produce a lot of content, breaking down different email examples for inspiration. Showcasing different case these showcasing the flows and the amount of females we’ve set up in in each one of the flows.

Joe Valley  24:53

But you know so what’s your Twitter handle for folks that are listening right now?

Reinis Krumins  24:57

Email Reinis, so email as an Email and Reinis as as an r e i n i s got it.

Joe Valley  25:04

Okay, great. Yes. The I’m sorry, I’m spelling your name right now I’m writing it down, folks. Because it’s, it is what it is. It’s, it’s, it’s a little harder to spell. My mother, right, very simple minded when she named me, St. Joseph, it didn’t work out the same part. But you know, she got the name, right. Anyways, this has been great Reinis, I find personally, you know, it all to be a bit overwhelming, right? Again, on my book sales, you know, I’ve got a VA that does it. And we do it really, really poorly. But I don’t have you know, products to sell, other than than the book I, you know, did that intentionally the book is to help people. And it’s not necessarily for me to make money. And I said, I always said, If I could give it away for free, I would. And in some cases, I do just the digital version of it. So it’s overwhelming to me. And I would imagine that some folks that are listening, that are really, really focused on simply product marketing, that they haven’t delved into this email campaigning as much as they could. I totally agree with you. And I’ve talked to a lot of experts in the space. And knowing what I know about business valuations. And what we do here, a Quiet Light, you know, a 10% bump in revenue can make an enormous bump in valuation of your business and odds other businesses your greatest asset, so you should pay attention to those things. It’s all a matter of bandwidth and capacity. And when it comes to hiring agencies to do this rareness it’s often you know, more work that somebody needs to do. So if you know, if I were a client, that’s onboarding, how much time does it take from a client’s perspective that is already straight out with running their business and doing everything that they’re doing? How much time is involved? If they’re choosing not to do this themselves, and try to figure it out and hiring an agency like yours? How much time are they putting in? And over? What period of time? Does it settle down into? How much a month should they be dedicating to email campaigns and

Reinis Krumins  27:06

so on? So if someone does it on their own? No way to tell? Yeah, it’s it can be it can be depends on how much time you put in, like you can work on advertising campaigns, and put in a little bit of effort to not get any results and put a lot of effort and dive into it and not have any life and just scale scale. I

Joe Valley  27:26

really I really mean with, you know, because everybody’s different. They learn different ways. But I really mean with with working with an agency like agency car, capacity wise, how much time in my day do I need to have to be on boarded with you and get this up and running over the next, you know, three to six months.

Reinis Krumins  27:45

I can’t speak for other agencies. But for us specifically, the process is very simple for the clients, there would be an onboarding call at the start, we might ask some questions, but you wouldn’t even need to spend an hour a day on on on communicating with us. I’d say during the onboarding phase, you might want to spend one half hours plus max, and the onboarding phase typically is two weeks, then afterwards, as we move forward, you don’t need to spend as much time with us on a monthly basis, it can be as hands on or as hands off as you like, we have a process in place that the workflow, you can either approve every single little thing we create, or if you trust us, you can let us do our thing and completely forget about it. And you can make a decision anytime you want that this process follows follows through. And we follow this process every single every single month, typically with most companies do, they might introduce us their CMO. And every single month, they have two main days where they might need to spend an hour or maybe two hours on each days with us. They want us at the start of the month around the seventh of each month to approve the content calendar. So content calendar talks about the exact emails we have prepared for the following month. And day two of this process would be towards the end of the month. So around the 20th, or maybe 25th, where we send all the finalized emails, email designs, email copies and for them, and they can review that they can make revisions. And if we have those revisions, we’ll execute upon them. If not, we schedule the emails and start sending them out. It’s pretty simple. Like we understand that everyone’s busy and, and we don’t want to make it difficult and complicated for the clients. The onboarding process is is super smooth, you have to fill out an onboarding form schedule an onboarding call with us. And afterwards, this is really how much it takes to work with us.

Joe Valley  29:38

And how does the pricing work? Is it fixed fee on a monthly basis? Is it a scale depending on the size of the business? Is it yearning a percentage of the revenue? How do you guys work?

Reinis Krumins  29:50

Great question. So we have two main pricing models. One is either a flat retainer and the other one is a hybrid model. So it might be a retainer plus performance based. We don’t have packages per se Hey, so I can’t give an exact number right now. But I will give a range typically our clients pay us two to two to 6k a month. 2k is on the lower end. 6k is for higher scale clients as well. Obviously, the higher the scale, more emails, we can send out high responsibility. So we have different teams working on different scales as well. That’s definitely a range we’re working, obviously, for the commission based. They’re there sometimes the cap sometimes isn’t. But we make sure the deals we have they make sense for the clients and for for us as well.

Joe Valley  30:36

Overall sounds pretty simple to measure the return on investment, which is always important. In this situation,  Great Reinis how to how to folks learn more about you, how do they reach out to you how to get information on your services and things of that nature?

Reinis Krumins  30:50

Yeah, so you can go to So it’s agency is an agency, J is in Jacob Rs in Reinis dot com. And through there, you can learn more about us. If you specifically want to book a call, you can go to So the same agency, J as in Jacob, ours and And you’ll be able to book a call with me.

Joe Valley  31:14

Pretty simple. All right. All right. Appreciate it. Thanks for joining us on the on the podcast today.

Reinis Krumins  31:19

Very happy to be here. Thank you. We’ll talk soon.

Outro  31:24

Today’s podcast was produced by Rise25 And the Quiet Light content team. If you have a suggestion for a future podcast subject your guests email us at [email protected]. Be sure to follow us on YouTube, Facebook, LinkedIn, Twitter and Instagram and subscribe to the show wherever you get your podcasts. Thanks for listening. We’ll see you next week.

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