SBA Pre Qualified: 12 Year Old Food Blog With 77% YOY SDE Growth

  • REVENUE

    $1,735,245

  • INCOME

    $1,532,894

  • MULTIPLE

    3.26x

Asking Price: $5,000,000Sold

Reading Time: < 1 minute

Launched in 2009, this WordPress blog has over 1,200 pieces of high-quality content focused on delivering low-cost recipes, meal plans, and more complete with easy-to-follow step-by-step photos.

Over 40,000,000 users visited this WordPress blog in the last twelve months which was up 50% year over year. Even better, the TTM seller discretionary earnings were also up 77% year over year with room for further monetization improvement with MediaVine, sponsored content opportunities, and more digital products scheduled to be released.

The owner has created all of the content in this business for the past 12 years and there are numerous opportunities that aren’t being pursued due to personal bandwidth issues. At the start of 2020, the owner was about to hire additional content creators and then the pandemic struck and she set aside those plans. Over the course of the last year, her priorities shifted and she is ready to sell so she can move on and pursue new goals in life.

We are looking for a new owner with experience operating blog-based businesses that can hire a new content team to take over for the owner and continue the incredible growth of this business.

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Meet Your Advisor

Chris Guthrie

Chris Guthrie

Chris Guthrie has a decade of experience in building, buying, and selling online businesses across numerous industries. Chris has experience with building and buying content websites monetized via advertising and affiliate marketing, partnering with developers to create a SaaS business as well as creating WordPress plugins and themes, selling physical products on Amazon and more.

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