Started in March of 2016, this FBA supplements business has seen hardy revenue and healthy growth. Within four years the business has created a wide moat in a competitive landscape. It has gone from zero to $3 million in top-line annual sales, with over 50% of sales coming from repeat customers. It also has over 5700 Amazon reviews and a 4.9 star lifetime rating.
The supplement market continues to grow each year as people try to counteract the effects of a general decline in the overall health in the US. There are numerous growth opportunities and with a strong well established brand and US-based suppliers, ramping up production and adding additional products to the line is an easy process.
The business has a very straightforward FBA model — all inventory is shipped directly to and stored at Amazon. The owner spends about five hours a week running the business from a home office or wherever his travels might take him. With a total of 34 SKUs, it should be easy for a new owner to learn and manage the entire product line. Moreover, there are no hero SKUs, and no single product accounts for more than 16% of total sales.
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Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.
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