Launched in 2017, this Amazon FBA business invented the “Cruise Accessories” niche. “Cruisers” (people who go on cruises) book their vacation roughly six months in advance. During this time, they’re shopping online for products to prepare for their upcoming trip. A search for “cruise essentials”,”cruise packing list”, or similar keywords leads to thousands of organic pieces of content recommending Cruise On products.
While building his last cruise software business, the seller noticed a strong demand for physical products among the cruising community. Passengers were buying generic items, and repurposing those for use on the ship. This presented an opportunity for specialization. The company focuses on style, size, and functionality to perfectly serve cruise passengers and their specific use cases while on board.
The cruise industry has an estimated 2022 capacity of 30 million passengers. This sector of the “travel” industry has consistently outperformed all others, with annual growth averaging 7%. Restrictions continue to ease and occupancy rates will soon return to their stabilized 100% average. It’s estimated that the cruise industry is currently operating at 70% capacity.
Net margins for the business are exceptionally high. While 95% of Amazon businesses average between 10-30%, net margins for Cruise On have averaged 35% over the previous year. This has been achieved by a meticulous focus on the brand, including product quality, customer reviews, and a strong online presence. Customers are willing to pay slightly more for a better product, with 4.5+ stars and highly recommended by their favorite “cruise influencer.”
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Brad Wayland is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.
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