Asking Price: $6,050,000Sold

Launched in 2017, this Amazon FBA business invented the “Cruise Accessories” niche. “Cruisers” (people who go on cruises) book their vacation roughly six months in advance. During this time, they’re shopping online for products to prepare for their upcoming trip.

A search for “cruise essentials,” “cruise packing list,” or similar keywords leads to thousands of organic pieces of content recommending the Seller’s products on Amazon. This consistent source of inbound traffic and external validation has been key in the continued success of Cruise On.

While building his last cruise software business, the seller noticed a strong demand for physical products among the cruising community. Passengers were buying generic items, and repurposing those for use on the ship. This presented an opportunity for specialization. The company focuses on style, size, and functionality to perfectly serve cruise passengers and their specific use cases while on board.

Net margins for the business are exceptionally high. While 95% of Amazon businesses average between 10-30%, net margins for Cruise On averaged 33% in 2022. This has been achieved by a meticulous focus on the brand, including product quality, customer reviews, and a strong online presence. Customers are willing to pay slightly more for a better product, with 4.5+ stars and highly recommended by their favorite
“cruise influencer.”

The 2022 SDE of $1.9M was generated from an industry operating at partial capacity. In 2023, all ships will be operating and returned to full occupancy.