Asking Price: $1,075,000Sold

In 2018, this seller set out to build an ecommerce brand that would be resilient based on a foundation of innovative, high-quality, premium products and fantastic customer service. In its first iteration, the business operated on Shopify selling scratch-off maps. Today, the brand owns Amazon Best Seller status on their flagship puzzle mats in addition to their recently launched—and extremely well reviewed—poker mats for game nights.

Unlike its competitors who use felt, these game and puzzle mats are made with an innovative type of rubber that significantly improves their quality. The puzzle mats have over 2,000 reviews and a 4.6-star rating, and the poker mats boast a 4.8-star rating over 120 reviews. The seller does not compete on price but outshines competitors through higher-quality products and customer service.

Prospective buyers evaluating this opportunity will find a business built for an easy transfer. The seller has over 130 standard operating procedures detailing operations, product launches, marketing strategies, and more. In addition, the seller, who is also a professional Amazon business coach, is offering 40 hours of training in the first 30 days and eight hours in the following 11 months. The supplier relationship is also locked up with a contract and product= exclusivity.

A new owner will need to decide which growth avenues to pursue. Increasing ad spend (current return on ad spend [ROAS] of 4.01), opening a marketplace on Walmart, adding paid advertising to the original Shopify store, or exploring more influencer campaigns similar to the recent campaign that generated 30M Instagram views in one week are all very viable options.

This is a well-documented business with tax returns and full statements available for verification.