Asking Price: $530,000 + Inventory

Launched in 2017, this established women’s apparel brand specializes in women’s swimwear and performance headbands. The business operates primarily through two sales channels—their Shopify store and Amazon—generating approximately $1.7 million in annual revenue (post Amazon/Shopify fees).

Shopify brings in about $1M in revenue, while Amazon grosses about $800K. The headbands account for just under 50% of revenue and nearly 100% of Amazon revenue.

Over the last two years, they have shifted to swimsuits. Each of the past two seasons, they have experienced stockouts on their best-sellers.

Shopify AOV (average order value) is currently $90 but increases throughout the swim season, and customer acquisition cost (through Meta) stands at $35. The email list has 50,000 subscribers, and the brand has 10,000 SMS subscribers. Most marketing is focused on Meta advertising and influencers.

The company has 98K followers on Instagram and 29K on Facebook.

Growth opportunities include listing the full product line on Amazon, wholesale expansion, custom co-branded headbands, and correct inventory forecasting (they’ve run out of best-sellers each swim season).

The owners have operated the business as a lifestyle business for years while spending a combined 15–20 hours weekly managing all aspects of the business.

As a lean, efficiently operated business with minimal overhead, this company presents an opportunity for an entrepreneurial buyer to acquire a stable brand with established systems and significant growth potential.