Launched in 2004, this SaaS business is one of the longest established and highly-rated productivity tools online.
The software is an essential daily and weekly tool for users, helping them track their tasks, to-dos and habits all in one intuitive interface.
The product’s focus on simple and intuitive UI has translated into impressive customer retention. The app enjoys a 1-2.5% monthly revenue churn rate, a CLTV of $150, and an average customer life time of 30+ months.
Its quality has also been well recognized in the space with several major tech publications and influencers recommending it. Consequently, the business has a strong SEO footprint (DA 60+), high organic customer acquisition and minimal spend on PPC.
The owner is non-technical and the business is run almost completely passively with less than 5 hours a week of both developer and owner time. A new owner with more time to commit will bring significant momentum to the business which has mostly been run for its consistent $400K in recurring cash flow.
The owner is selling as part of a wider portfolio rationalization process and to focus on their ecommerce business interests which are experiencing huge growth.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
David is an internet entrepreneur with a passion for self-discovery, internet businesses, and mergers & acquisitions (M&A).
David worked for 4 years in M&A at Citigroup where he helped advise on deals in the tech, telecoms, and media sectors. Following his promotion, he left to join an internet business brokerage company as Head Of Brokerage & Operations.
In his 3 years in internet brokering, he personally advised on the sale of 75 businesses ranging from SaaS, to ecommerce and content and is the author of industry’s leading book on buying online businesses. He brings to Quiet Light a wealth of transaction execution experience across SaaS, ecommerce, and content businesses in the multi-million dollar range as well as a large network of buyer relationships.
Get your free valuation & marketplace-readiness assessment. We’ll never push you to sell. And we’ll always be honest about whether or not selling is the right choice for you.