Launched in 1998, this vacuum and air purifier business has stood the test of time. Multiple competitive advantages exist making this a highly durable and moat protected business. Select competitive advantages include exclusive agreements and systems, difficult to obtain industry approvals from Amazon, the cornering of the market on supply of products, and highly ranked and viewed content channels around the products and industry.
The owner has spent extensive time and capital building out a multi-channel approach. This has resulted in an incredible degree of revenue diversification and high-profit margins. Amazon is the largest sales channel at ~38% of sales but significant revenue comes from the website (~20%), HomeDepot.com (~20%) and various other online retailers like Lowes, Wayfair, Walmart 1P (much better than marketplace), Overstock and more.
This asset represents the intersection of content and commerce. The nearly 20 year old website contains loads of valuable content and has resulted in impressive organic traffic. The YouTube channel has received nearly 3 million lifetime views driving additional loyalty and traffic.
Significant opportunities to grow the business are clear in more robust email marketing, online advertising,
and sku expansion. The single greatest opportunity may simply be staying in stock. An estimated half a
million dollars of gross profit was lost in the trailing twelve months simply due to stock outs. A well capitalized buyer that can build off the business’s already strong foundation has the potential to take it to new heights.
Full training and support can be provided by the seller. The seller would prefer an all cash offer but is open to rolling equity for the right buyer. This is a sign of his belief in the future prospects of the business as well as a willingness to share his expertise with new ownership.
The durability and defensibly, opportunities for growth, and trust built with customers over the past two
decades make this a special opportunity.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Paul is a serial entrepreneur who has built several multi-million dollar online businesses. His most recent venture became a category leading ecommerce brand which he exited for seven figures in 2019. Quiet Light brokered the sale.
Paul has a true passion for online businesses with especially deep experience around Amazon FBA and physical product businesses. Prior to becoming an entrepreneur, Paul was a CPA and spent a decade in corporate finance. He holds an undergraduate degree in business and Masters in Accountancy from the University of Wisconsin at Madison.
Outside of work Paul and his wife enjoy chasing their two little kids around as well as the occasional game of pickleball.
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