This business is a portfolio of four Fulfilled by Amazon (FBA) brands. Three of the brands generate 97% of the revenue and share a focus on delivering custom-designed carry/travel/storage bags for different distinct markets. Namely, target markets include outdoor sports, home service providers, and families with babies. The fourth brand offers well-designed kitchen and bathroom accessories.
The business takes pride in its core competency to develop high-end travel bags in-house, from the ground up, to solve actual customer problems. There are currently one-hundred different “parent” SKUs across a wide range of needs. As a result, the brands have established strong product lines that exceed one million total lifetime customers, and enjoy tens of thousands of excellent customer reviews, averaging 4.6 stars.
The company has created repeatable processes for product development, fulfillment, and gaining reviews. It maintains strong relationships and a streamlined supply chain with a half-dozen suppliers.
Although financial performance suffered during COVID, the prior success of the business has rebounded, even with an estimated 3.4 million in revenue lost over the TTM, due to short term supply chain issues. It is now forecasting $16 million in revenue for the next 12 months, as well as exceeding $3 million in earnings. In addition, there are several growth opportunities to accelerate beyond that.
This business is operated with a 3PL, Amazon and eCommerce storefronts, one transferable virtual assistant, and can be operated anywhere in the world with an internet connection.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Before becoming an advisor, Walker Deibel co-founded three startups and has acquired seven companies outright, including an online business from Quiet Light.
Walker’s bestselling book, Buy Then Build was recognized by FORBES as “one of the top 7 books all entrepreneurs must read,” and is used in multiple, ranked MBA programs.
Walker frequently speaks at conferences, having been the Keynote speaker at Duke University, the Alliance of M&A Advisors Conference, and MIT. He has been awarded the M&A Thought Leader of the Year by both the Alliance of M&A Advisors (2019) and Axial (2020).
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