Asking Price: $130,000Sold

Launched in 2019, this food blog was sold by Quiet Light in March of 2024. The new owners hoped to have time to spend operating this blog as a side business. Shortly after acquiring the blog, the husband started a new job (he’s a mechanical design engineer), and the wife found out she was pregnant with a baby boy (she’s an RN with a master’s degree in nursing education). Their priorities have shifted, and they would like to sell the business to someone who has more time to spend on the opportunity.

With this business, a buyer has the opportunity to take over an established food blog with a massive social following and improve the traffic and earnings by investing time and energy into the business. This deal will be first come, first served. Cash buyers with quick closing times will be given priority.

A new owner should focus on being more active on the social channels, but they also need to release new content. There are 15 unpublished recipes that could be launched, but the business also needs to focus on producing more new content. Managing a food blog effectively is a three-legged stool. The first leg is updating existing content. The second leg is producing new content. The third, and most often overlooked leg, is promoting the content. When you have a massive body of content, you need to be promoting it through social channels like Facebook, Instagram, and Pinterest. Someone needs to be dedicated to this work all the time. The sites that promote well get outsized returns on their investment.

With six years of history, 400 high-quality recipes, 125,000 email subscribers, and nearly 1,000,000 Facebook users, this business has deep roots and would benefit immensely from a new owner with an eye for scaling the business.

The sellers want to simplify and pass this to a buyer with more time and interest in seeing this business grow to new heights.