Asking Price: $434,000

Launched in 1995, this directory website for camps has over 3,000 pages of content. This business sits on the very best 30-year-old dot-com domain name you could own in this niche. An EstiBot valuation pegs the domain value at over $150K.

This WordPress-powered website received 200,000+ sessions in the last 12 months from organic search, direct, referral, and Facebook paid traffic. The sole revenue driver is paid directory listings set to automatic renewals, making it easy for a new buyer to collect future payments. Many customers date back to 2011 and continue to renew. There are ~90 paying customers, but thousands of camps exist in this market, leaving plenty of opportunity for a buyer to grow the business further.

The owner works only 2–5 hours per week on the business for four months during the peak period. One WordPress contractor spends about 10 hours weekly on the business, focused on technical efforts and managing camp listings. This contractor has been with the company since 2005, and the seller expects they could continue with the new owner. The seller is not the original owner, but acquired the business in 2023 and modernized it to make it much easier to manage by moving to Stripe automatic renewals instead of paper checks, among other improvements.

The owner is looking to sell mainly because he has a portfolio of online businesses. He realizes that even though this business takes minimal work, he wants to focus on his largest online business instead. The most ambitious approach a buyer could take is to transition this business into a marketplace where people can sign up for camps directly, so you can take a fee on each registration and continue to sell paid listings. We discuss this approach in a video conversation, which you can access by requesting the package materials. Alternatively, a buyer could continue operating the business as it runs today and focus on signing up more paid directory listings.