$507,785
$449,174
3.16x
In 1999, the cofounder of this business launched a portal for virtual assistants. She is widely credited as the founder of the Virtual Assistance industry. Through the original form of the business, the sellers recognized the growing demand for remote work and responded by launching this content business in 2006. It was a huge strategic shift, but for the last 20 years, the sellers have been helping people find legitimate, home-based jobs and freelance opportunities.
With this business, a buyer has the opportunity to take over a website with 20 years of reputation and history and supercharge its earnings and reach through obvious monetization improvements and a well-planned growth strategy.
Ninety-six percent of website visitors are located in the United States. The target market includes anyone exploring or actively seeking remote work options. This broad demographic encompasses stay-at-home and homeschooling parents, “trailing spouses” of US military personnel, retirees, caregivers, individuals with disabilities, Millennials, Gen Xers, and more.
The site has a long history of revenue streams coming primarily from Google AdSense (50%), direct ads for hiring companies (20%), and affiliate marketing advertisements (30%).
The sellers are ready to retire and have cut their hours to part-time over the last several years. These cuts have impacted revenue. They believe a new owner who is willing to hire a small staff or work more could see significant gains in four areas. First, they could add a premium ad network like Raptive or Mediavine. In most cases, these networks will perform much better than AdSense alone. Second, they could push into new markets. Specifically, they believe Spanish-English bilinguals and Canadians would be an excellent place to start. Third, they could segment their massive 270K email list. Finally, they could explore paid advertising on social media. Their massive audience on those platforms is 100% organic.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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