14-Year-Old Food & Pet Content Portfolio | 347K Social Followers | 1,400+ High-Quality Postsa

  • REVENUE

    $401,691

  • INCOME

    $327,447

  • MULTIPLE

    2.9x

Asking Price: $948,000

Reading Time: < 1 minute

Established in 2011, this food and recipe website has evolved from a personal blog into a highly profitable digital publishing powerhouse featuring wholesome recipes, complemented by its 2020 companion pet food information site. This dual-website business has achieved a remarkable 102% TTM revenue growth, increasing to $379,823 in the current TTM period, while maintaining an exceptional 81.7% profit margin with just 30–35 hours of weekly owner involvement.

The primary revenue driver is display advertising through Raptive, with an exclusive MSN feed partnership that’s no longer available to new market entrants providing a significant competitive advantage. With 1,400+ quality recipes on the main site and content featured in major publications including AP and Food Network, the business has built substantial authority and a loyal audience (347K Facebook followers, 20K email subscribers with a 40% open rate).

Growth opportunities abound for an entrepreneurial buyer. The pet food information site was only monetized in June 2024, and the current owner has intentionally avoided pursuing sponsored content and affiliate marketing, leaving substantial untapped revenue potential. With SBA pre-authorization for $700,000 available to qualified buyers and a supportive team willing to continue, this acquisition represents an exceptional opportunity to own two complementary digital assets with both stability and significant growth potential.

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Meet Your Advisor

Pat Yates

Pat is a seasoned entrepreneur with a focus on e-commerce.  In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”.  Pat grew a single slipper kiosk business into a multi-million dollar e-commerce focused business.  During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney.  In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an advisor.

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